# Video

A short video brings brand awareness to store visitors as well as increases engagement and entices more customers to the brand. ## How to add a Video section to your Shopify store {% hint style="success" %} Steps 1. In the theme editor **(Customize)**, click **Add section.** 2. Locate **Video.** 3. **Save.** {% endhint %} ## How to edit a Video section * **Video**: Select a video that you've uploaded to Shopify Files or insert a YouTube or Vimeo video URL. * **Cover image**: If you are using an embedded video from URL, a cover image is required. * **Video ratio**: Set the ratio of the video. * **Video alt text**: Describe the video for customers using screen readers. * **Enable video autoplay**: Video are muted automatically to allow autoplay. * **Enable video looping**: Video is looped automatically. * **Enable parallax effect**: Scroll the background and foreground layers at different speeds, creating vibrant animated scenes. * **Parallax direction**: Vertical/ Horizontal/ Zoom.

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