# Rich text
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The rich text section is a simple block of text. You can use the rich text section to talk about your brand, promote your products/collections, or make announcements. You can also add a call-to-action button in the rich text section.
## How to add a Rich text section to the Shopify store
Steps
1. In the theme editor **(Customize)**, click **Add section**
2. Locate **Rich text**
3. Make necessary changes
4. **Save.**
## How to edit a Rich text section
### Section settings
* **Text alignment**: Control how the section content is aligned to the container.



### Block settings
In each **Rich text** section, you can add a heading, subheading, text, and a button.



