# Breadcrumbs
Breadcrumbs help customers understand where they are in your store and navigate back to previous pages more easily.
**Breadcrumbs can improve how a user and Google navigate a website**, especially if your website has many products or pages.
Breadcrumbs are especially useful for stores with large product catalogs or multiple collection levels.
## How to configure the Breadcrumbs
1. In the theme editor, open the template selector
2. Select **Products**, then **Default product**
3. Locate **Product information** > **Show breadcrumbs**
4. **Save**
By default, breadcrumbs display the name of the collection that comes **first in alphabetical order** (if that product is included in multiple collections).
## How to create custom breadcrumbs for individual products
In Zest (**version 7.3.0 and above)**, you can set custom product breadcrumbs for each of your products using metafields.
See our [Changelog](https://help.foxecom.com/changelog/zest?utm_source=foxecom\&utm_medium=help_center_zest_edit_product_breadcrumbs_using_metafields\&utm_campaign=anchor_text\&utm_term=changelog).
**Steps:**
### 1. Define a Product Metafield in Shopify admin > Settings > Custom data.
1. Click the button **Add definition** to create a new product definition.
2. Use any **Name** you want, and insert the **Namespace and key** as '**breadcrumb.primary\_collection**'.
3. Select the metafield type as **Collection.**
4. Click **Save**.
### 2. In the Product setup, select a collection from a list to display a custom product breadcrumb.
1. From **Shopify admin** > **Products**, select a product you want to add custom breadcrumbs.
2. In the **Metafields** section, select a collection from your collection list.
3. Click **Save**.
### 3. Enable the breadcrumbs in your theme editor.
Make sure the **Breadcrumbs** section is added to your product template and the dynamic data source is linked.
Products **without a metafield value** for the Custom breadcrumbs will display the name of the collection that **comes first in alphabetical order** (if that product is included in multiple collections).
