Product recommendations

How to display related products of the current product page

This suggests products that are similar to the product on the current page, based on the contents of product details.

How to add Product recommendations to your Shopify store

How to edit the Product recommendations section

You can adjust the elements based on your needs to display the recommendation section, such as heading, number of products to show, per row, etc.

Automatically generated product recommendations

Related product recommendations are automatically generated for each product in your store. When you're customizing recommendations for a product in the Search & Discovery app, you can see a preview of the generated recommendations.

Shopify has built-in strategies to adjust these product recommendations based on products that are commonly purchased together, have a similar product description, or products in related collections. Each strategy has its own requirements to be used:

  • Purchase history: The product needs previous sales to assess buying behavior.

  • Product description: Only available to merchants with an English storefront.

  • Related collections: Used when recommendations based on purchase history and product descriptions aren't available.

It's not possible to edit the generated product recommendations, but you can add your own recommendations manually.

The generated recommendations for a product change frequently. It is common to have different recommendations when you revisit a product page as Shopify suggests new products that might be more relevant to shoppers. The product recommendations previewed in the Search & Discovery app will often be different than storefronts for this reason.

Create product recommendations

Customize product recommendations that are displayed on your product page.

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