Promotion countdown timers can boost conversions by highlighting limited-time offers with a running clock, triggering a strong sense of FOMO. Research has shown that urgency-driven marketing tactics, such as countdown timers, can **increase conversion rates by up to 332%.**
Moreover, countdown timers effectively drive engagement and increase time spent on a website. According to studies, websites with countdown timers experience a **15% increase in engagement** compared to those without.
## How to add a Promotion countdown timer
{% hint style="success" %}
**Steps:**
1. In the theme editor **(Customize)**, click **Add section.**
2. Select **Promotion countdown timer.**
3. Make necessary changes.
4. **Save** the settings.
{% endhint %}
## Section settings
### General
Adjust the **Container type** (Default/Full width/Use container box) and **Color scheme** for this section.
Toggle the **Use background in container** option on/off to enable/disable the background color within the container.
## Block settings
### Text
Insert the content you want in the **Heading, Subheading,** and **Text** to grab customers' attention, or leave it blank to display if you do not want to display them.
You can also change the **Heading size** to Medium/Large to make the content look reasonable on your website.
You can also align the text content by selecting one of the options in the **Text alignment** field (Left/Center/Right).
### Countdown timer
Add a countdown timer & adjust the **End time** of the event with the following format:
* YYYY-MM-DD HH:MM:ss.
You can also align the timer by selecting one of the options in the **Text alignment** field (Left/ Center/ Right).
### Button
Display a call-to-action button to redirect customers to your desired pages.
Add a **Label** and **Link** for one or both, then choose a **Button style:**
* Primary button
* Secondary button
* Underline button/White button
and adjust the **Button size:**
* Button small
* Button medium
* Button large
You can also align the button by selecting one of the options in the **Text alignment** field (Left/ Center/ Right).
