Promotion countdown timer 🔥
A guide to set up an promotion countdown timer
Promotion countdown timers can boost conversions by highlighting limited-time offers with a running clock, triggering a strong sense of FOMO. Research has shown that urgency-driven marketing tactics, such as countdown timers, can increase conversion rates by up to 332%.
Moreover, countdown timers effectively drive engagement and increase time spent on a website. According to studies, websites with countdown timers experience a 15% increase in engagement compared to those without.
How to add a Promotion countdown timer section to your Shopify store
Steps:
In the theme editor (Customize), click Add section.
Select Promotion countdown timer.
Make necessary changes.
Save the settings.
How to edit a Promotion countdown timer section
Section settings
General
Adjust the Container type (Default/Full width/Use container box) and Color scheme for this section.
Toggle the Use background in container option on/off to enable/disable the background color within the container.
Block settings
Text
Insert the content you want in the Heading, Subheading, and Text to grab customers' attention, or leave it blank to display if you do not want to display them.
You can also change the Heading size to Medium/Large to make the content look reasonable on your website.
You can also align the text content by selecting one of the options in the Text alignment field (Left/Center/Right).
Countdown timer
Add a countdown timer and adjust the end time of the event.
You can also align the timer by selecting one of the options in the Text alignment field (Left/ Center/ Right).
The Countdown type offers two modes:
Evergreen: A repeating countdown that resets after a specified duration (e.g., every month).
This is useful for recurring sales, daily deals, or subscription cycles.
The Evergreen setting is only available in Minimog version 6.0.0 and above. ✨
See Changelog.
Fixed time: A one-time countdown that ends at a specific date and time.
Ideal for limited-time promotions, event registrations, or product launches.
If you choose the Evergreen countdown, you must specify the Duration for when the timer should reset.
Duration determines how often the countdown restarts.
If you choose the Fixed time countdown, you need to specify when the countdown should end.
Enter the exact date and time in the Ends time field when the countdown should stop.
Date formats accepted: YYYY-MM-DD HH:MM:ss
Example: 2026-09-26 11:00:00
Button
Display a call-to-action button to redirect customers to your desired pages.
Add a Label and Link for one or both, then choose a Button style:
Primary button
Secondary button
Underline button/White button
and adjust the Button size:
Button small
Button medium
Button large
You can also align the button by selecting one of the options in the Text alignment field (Left/ Center/ Right).
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