# Promotion countdown timer 🔥

![image](https://lh7-us.googleusercontent.com/UN7DeWF3CIosw6yK8y4I2j3fwg39kCK1Vp9tBkmWRS86XLf7feDdjgCFGO1XO6zwCpwvUQfwPwHihIkv6fl6t3415oeuJTpf84ctNBVfLCjO7bR8V7R3FAA8-bYEmsXpdtUF-hjtlQ-yJrvtLiBsQ1g)

Promotion countdown timers can boost conversions by highlighting limited-time offers with a running clock, triggering a strong sense of FOMO. Research has shown that urgency-driven marketing tactics, such as countdown timers, can **increase conversion rates by up to 332%.**

Moreover, countdown timers effectively drive engagement and increase time spent on a website. According to studies, websites with countdown timers experience a **15% increase in engagement** compared to those without.

## How to add a Promotion countdown timer section to your Shopify store

<Hint type="info">

**Steps:**

1. In the theme editor **(Customize)**, click **Add section.**
2. Select **Promotion countdown timer.**
3. Make necessary changes.
4. **Save** the settings.

</Hint>

## How to edit a Promotion countdown timer section

### Section settings

#### General

Adjust the **Container type** (Default/Full width/Use container box) and **Color scheme** for this section.

Toggle the **Use background in container** option on/off to enable/disable the background color within the container.

![image](https://docs-assets.foxecom.app/minimog-theme/image_0IXMVZg1.png)

### Block settings

#### Text

Insert the content you want in the **Heading, Subheading,** and **Text** to grab customers' attention, or leave it blank to display if you do not want to display them.&#x20;

You can also change the **Heading size** to Medium/Large to make the content look reasonable on your website.

You can also align the text content by selecting one of the options in the **Text alignment** field (Left/Center/Right).

![image](https://docs-assets.foxecom.app/minimog-theme/image_AdB099tz.png)

#### Countdown timer

Add a countdown timer and adjust the end time of the event.

You can also align the timer by selecting one of the options in the **Text alignment** field (Left/ Center/ Right).

![image](https://docs-assets.foxecom.app/minimog-theme/image_xwOF63h2.png)

The **Countdown type** offers two modes:

* **Evergreen**: A repeating countdown that resets after a specified duration (e.g., every month).
  * This is useful for recurring sales, daily deals, or subscription cycles.

<Hint type="warning">

The Evergreen setting is only available in Minimog **version 6.0.0 and above**. ✨

See [Changelog](/minimog-theme/changelog).

</Hint>

* **Fixed time**: A one-time countdown that ends at a specific date and time.
  * Ideal for limited-time promotions, event registrations, or product launches.

![image](https://docs-assets.foxecom.app/minimog-theme/image_AQ0szC1N.png)

<Hint type="info">

If you choose the **Evergreen** countdown, you must specify the **Duration** for when the timer should reset.

**Duration** determines how often the countdown restarts.

![](https://docs-assets.foxecom.app/minimog-theme/image_rJG2FJZs.png)

</Hint>

<Hint type="info">

If you choose the **Fixed time** countdown, you need to specify when the countdown should end.

Enter the exact date and time in the **Ends time** field when the countdown should stop.

![](https://docs-assets.foxecom.app/minimog-theme/image_FLFarkw3.png)

Date formats accepted: YYYY-MM-DD HH\:MM\:ss

*Example: 2026-09-26 11:00:00*

</Hint>

#### Button

Display a call-to-action button to redirect customers to your desired pages.&#x20;

Add a **Label** and **Link** for one or both, then choose a **Button style:**&#x20;

* Primary button
* Secondary button
* Underline button/White button&#x20;

and adjust the **Button size:**

* Button small
* Button medium
* Button large

You can also align the button by selecting one of the options in the **Text alignment** field (Left/ Center/ Right).

![image](https://docs-assets.foxecom.app/minimog-theme/image_BBZ3do37.png)