# Win-back campaign for inactive subscribers

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{% hint style="info" %}

## Before you begin

Not sure where to use this template? Check out [Get started with workflow templates library](/xflow-app/workflows/get-started-with-workflow-templates-library.md)
{% endhint %}

## About this template

Re-engage subscribers who **have not opened recent emails**. Wait for engagement check after sending an email, and if they haven't engaged, **send a win-back email with special offer**.

## Step-by-step guide to set up this template

{% stepper %}
{% step %}

### Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

{% hint style="success" %}
📝 Learn more about triggers: [Understanding workflow triggers](/xflow-app/workflows/understanding-workflow-triggers.md)
{% endhint %}

<figure><img src="/files/fab4tW1hJAAPvTugbcnA" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action – Send email

Send an **initial welcome email** to introduce your store and greet new subscribers.

{% hint style="success" %}

1. Enter the **email subject**.
2. Select the **initial welcome email template** that you have prepared in advance.
   {% endhint %}

{% hint style="info" %}
If you don’t have an **email template** yet, check out [Create an email template](/xflow-app/email-templates/create-an-email-template.md)

Read more about the **variables** you can use in email: [Available variables in email templates](/xflow-app/email-templates/understanding-personalization-variables-in-email-templates/available-variables-in-email-templates.md)
{% endhint %}

<figure><img src="/files/BdK7DA7bTCOBqc9Xb09d" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action – Wait

Set the wait time to **2 hours** to allow time for email delivery and potential engagement.

{% hint style="success" %}
📝 Learn more about actions: [Understanding workflow actions](/xflow-app/workflows/understanding-workflow-actions.md)
{% endhint %}

<figure><img src="/files/cZVDfc7m3TgWTwcgSrtu" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Condition - An event occured: Email opened

Set the event to **Email opened**, and select the **initial email template** from the first **Send email** action.

{% hint style="success" %}
📝 Learn more about conditions: [Workflow condition: An event occurred](/xflow-app/workflows/understanding-workflow-conditions/workflow-condition-an-event-occurred.md)
{% endhint %}

<figure><img src="/files/zg0mpuvXCFNs1sHwnNm0" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action – Send email

On the **False** branch (email not opened), add the **Send email** action. Send a **win-back email with a special offer** to encourage engagement.

{% hint style="warning" %}
No additional action is added on the **True branch**. If the customer has **already opened the initial email**, the workflow **ends** and **no win-back email** is sent.
{% endhint %}

<figure><img src="/files/IuO0Oo3c5s7Snv02Iopj" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

{% hint style="success" %}
If a customer **does not open the initial welcome email within 2 hours**, they will **automatically receive a win-back email with a special offer**.
{% endhint %}

{% hint style="info" %}
**🌟 Pro Tip:**

* **Personalize the email** using variables such as customer name, discount code, or store name: [Understanding personalization variables in email templates](/xflow-app/email-templates/understanding-personalization-variables-in-email-templates.md)
* Use a **strong subject line** for the win-back email to capture attention.
* Include a **limited-time offer** to create urgency.
* Avoid sending too many follow-ups to prevent email fatigue.
  {% endhint %}

## Common use cases

The **Win-back campaign for inactive subscribers** workflow template is commonly used when:

* You want to re-engage subscribers who missed your first email.
* You want to increase open rates for welcome campaigns.
* You want to offer incentives to inactive subscribers.
* You want to automate follow-ups instead of sending manual reminders.

***

#### 📩 **Need help?**

We’re here to make your XFlow experience smooth and successful.\
Our support team is always ready to assist you—no matter how big or small your question is.

<a href="https://admin.shopify.com/apps/xflow?chat=true&#x26;utm_source=foxecom&#x26;utm_medium=help_center_xflow_win_back_campaign_for_inactive_subscribers&#x26;utm_campaign=cta_button&#x26;utm_term=chat_now" class="button primary" data-icon="comment-lines">Chat now</a> <a href="mailto:contact@help.xflow.so" class="button secondary" data-icon="envelopes">Message us</a>


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