# Win-back campaign for inactive subscribers

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(48)_ql6Ug5bl.jpg)

<Hint type="info" title="Before you begin">

Not sure where to use this template? Check out [Get started with workflow templates library](https://docs.foxecom.com/xflow-app/workflows/get-started-with-workflow-templates-library)

</Hint>

## About this template

Re-engage subscribers who **have not opened recent emails**. Wait for engagement check after sending an email, and if they haven't engaged, **send a win-back email with special offer**.

## Step-by-step guide to set up this template

<Stepper>

<Step>

### Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

<Hint type="success">

📝 Learn more about triggers: [Understanding workflow triggers](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-triggers)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(26)_fab4tW1h.jpg)

</Step>

<Step>

### Action – Send email

Send an **initial welcome email** to introduce your store and greet new subscribers.

<Hint type="success">

1. Enter the **email subject**.
2. Select the **initial welcome email template** that you have prepared in advance.

</Hint>

<Hint type="info">

If you don’t have an **email template** yet, check out [Create an email template](https://docs.foxecom.com/xflow-app/email-templates/create-an-email-template)

Read more about the **variables** you can use in email: [Available variables in email templates](https://docs.foxecom.com/xflow-app/email-templates/understanding-personalization-variables-in-email-templates/available-variables-in-email-templates)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(41)_BdK7DA7b.jpg)

</Step>

<Step>

### Action – Wait

Set the wait time to **2 hours** to allow time for email delivery and potential engagement.

<Hint type="success">

📝 Learn more about actions: [Understanding workflow actions](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-actions)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(49)_cZVDfc7m.jpg)

</Step>

<Step>

### Condition - An event occured: Email opened

Set the event to **Email opened**, and select the **initial email template** from the first **Send email** action.

<Hint type="success">

📝 Learn more about conditions: [Workflow condition: An event occurred](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-conditions/workflow-condition-an-event-occurred)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(50)_zg0mpuvX.jpg)

</Step>

<Step>

### Action – Send email

On the **False** branch (email not opened), add the **Send email** action. Send a **win-back email with a special offer** to encourage engagement.

<Hint type="warning">

No additional action is added on the **True branch**. If the customer has **already opened the initial email**, the workflow **ends** and **no win-back email** is sent.

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(51)_IuO0Oo3c.jpg)

</Step>

</Stepper>

<Hint type="success">

If a customer **does not open the initial welcome email within 2 hours**, they will **automatically receive a win-back email with a special offer**.

</Hint>

<Hint type="info">

**🌟 Pro Tip:**

* **Personalize the email** using variables such as customer name, discount code, or store name: [Understanding personalization variables in email templates](https://docs.foxecom.com/xflow-app/email-templates/understanding-personalization-variables-in-email-templates)
* Use a **strong subject line** for the win-back email to capture attention.
* Include a **limited-time offer** to create urgency.
* Avoid sending too many follow-ups to prevent email fatigue.

</Hint>

## Common use cases

The **Win-back campaign for inactive subscribers** workflow template is commonly used when:

* You want to re-engage subscribers who missed your first email.
* You want to increase open rates for welcome campaigns.
* You want to offer incentives to inactive subscribers.
* You want to automate follow-ups instead of sending manual reminders.