Win-back campaign for inactive subscribers

Target inactive subscribers with an automated follow-up.

Before you begin

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About this template

Re-engage subscribers who have not opened recent emails. Wait for engagement check after sending an email, and if they haven't engaged, send a win-back email with special offer.

Step-by-step guide to set up this template

1

Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

📝 Learn more about triggers: Understanding workflow triggers

2

Action – Send email

Send an initial welcome email to introduce your store and greet new subscribers.

1. Enter the email subject.

2. Select the initial welcome email template that you have prepared in advance.

If you don’t have an email template yet, check out Create an email template

Read more about the variables you can use in email: Available variables in email templates

3

Action – Wait

Set the wait time to 2 hours to allow time for email delivery and potential engagement.

📝 Learn more about actions: Understanding workflow actions

4

Condition - An event occured: Email opened

Set the event to Email opened, and select the initial email template from the first Send email action.

📝 Learn more about conditions: Workflow condition: An event occurred

5

Action – Send email

On the False branch (email not opened), add the Send email action. Send a win-back email with a special offer to encourage engagement.

No additional action is added on the True branch. If the customer has already opened the initial email, the workflow ends and no win-back email is sent.

If a customer does not open the initial welcome email within 2 hours, they will automatically receive a win-back email with a special offer.

🌟 Pro Tip:

• Personalize the email using variables such as customer name, discount code, or store name: Understanding personalization variables in email templates

• Use a strong subject line for the win-back email to capture attention.

• Include a limited-time offer to create urgency.

• Avoid sending too many follow-ups to prevent email fatigue.

Common use cases

The Win-back campaign for inactive subscribers workflow template is commonly used when:

• You want to re-engage subscribers who missed your first email.

• You want to increase open rates for welcome campaigns.

• You want to offer incentives to inactive subscribers.

• You want to automate follow-ups instead of sending manual reminders.

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