Workflow condition: An event occurred

Understand an event occurred condition

Before you begin

• New to workflows? Take a quick look atHow workflows work andUnderstanding workflow conditions to get up to speed.

• You can also check out the Workflow condition: Customer criteria to unlock more flexible workflow paths.

Description

An event occurred condition checks whether a specific customer action or system event has happened.

How to use

• Event: Select event type.

• Email: Select the email used in any action within the workflow (Optional — leave blank to apply to all emails).

Available events

Available events	Condition	Evaluates to	Use case
Email opened	email.opened	True if customer opened any email in this workflow	Send follow-up only if customer engaged
Email clicked	email.clicked	True if customer clicked any link in the email	High-intent customers get priority offers
Customer unsubscribed	customer.unsubscribed	True if customer opted out of notifications	Stop all further communications
Customer purchased	customer.purchased	True if customer bought the product (within attribution window)	Stop follow-ups after conversion

Explore more: Available triggers, actions, and conditions

Example of workflow condition: An event occurred

Example 1: An event occurred - Email opened

Trigger: New customer sign up

→ Action: Send email (Send initial engagement email)

→ Action: Wait (Wait for email delivery and potential engagement)

→ Condition: An event occurred - Email opened

→ Action (If False): Send email (Send win-back email with special offer) 🔗 Learn more: Win-back campaign for inactive subscribers

Example 2: An event occurred - Email clicked

Trigger: New customer sign up

→ Action: Send email (Send promotional email with CTA links)

→ Action: Wait (Wait for email delivery and potential click)

→ Condition: An event occurred - Email clicked (Check if customer clicked email link)

→ Action (If True): Add customer tags (Tag customer as engaged) ⚠️ Without CTA links in your email, the “Email clicked” event cannot be detected. 🔗 Learn more: Tag engaged customers after email click

Example 3: An event occurred - Customer unsubscribed

Trigger: New customer sign up

→ Action: Send email (A marketing or promotional email is sent to the customer)

→ Action: Wait (The workflow pauses (e.g., for 7 days) to monitor the customer's interaction with the email)

→ Condition: An event occurred - Customer unsubscribed

→ Action (If True): Update subscription status - Cancelled (If the customer chose to opt-out, the system automatically updates their profile status to Cancelled to stop all future marketing)

Example 4: An event occurred - Customer purchased

Trigger: Product restock

→ Action: Send email (Send an initial "back in stock" notification to customers who requested an alert)

→ Action: Wait (The workflow pauses for 1 day to give the customer time to see the first email and complete a purchase)

→ Condition: An event occurred - Customer purchased (if the customer has made a purchase since the initial notification was sent)

→ Action (If False): Send email (if the customer has not purchased, send a follow-up "low stock warning" email to create urgency) 🔗 Learn more: Urgency back in stock notification

Best practices

• Add a Wait step: Include a Wait action before adding a condition. This gives your customers a little breathing room to open the email and check out your message.

• Include a clickable link: If you want to track Email clicked, make sure your email includes a button or link. No link = no clicks to track 😉

• Create urgency with follow-ups: Use the False path (for customers who haven’t purchased yet) to send a friendly reminder, such as a “Limited stock available!” message. This can help encourage last-minute conversions.

• Keep your mailing list clean: Use the Unsubscribe condition to automatically remove users who opt out. This helps maintain a healthy list and ensures you’re only communicating with engaged subscribers. Learn more: How the unsubscribe link works?

Related articles

How workflows workAvailable triggers, actions, and conditionsGet started with workflow templates libraryCreate a workflow

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