Tag VIP customers based on purchase history

#About this template

Automatically tag new subscribers as VIP if they have made more than 5 orders or spent more than a threshold amount. This helps segment high-value customers for exclusive offers.

#Step-by-step guide to set up this template

#Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

📝 Learn more about triggers: Understanding workflow triggers

#Condition – Customer criterias: Order count

Set the condition to: Order count → Greater than → 5. This checks whether the customer has placed more than 5 orders.

📝 Learn more about conditions: Workflow condition: Customer criteria

#Action – Add customer tags

Enter VIP in the tags field. The action is applied on the True branch.

📝 Learn more about actions: Understanding workflow actions

📝 Learn more about variables: Understanding personalization variables in email templates

#Common use cases

The Tag VIP customers based on purchase history workflow template is commonly used when:

• You want to identify and segment loyal customers automatically.
• You offer exclusive rewards or perks for VIP customers.
• You want to personalize marketing campaigns based on customer value.
• You want to reduce manual work when managing customer segments.