# Welcome email series for new subscribers

<figure><img src="/files/3hkKxWpunBZRvtKVbElU" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}

## Before you begin

Not sure where to use this template? Check out [Get started with workflow templates library](/xflow-app/workflows/get-started-with-workflow-templates-library.md)
{% endhint %}

## About this template

Send a **series of welcome emails to new subscribers**. After the **initial welcome email**, **wait 3 days** and **send a follow-up email** to introduce your brand story and build engagement.

## Step-by-step guide to set up this template

{% stepper %}
{% step %}

### Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

{% hint style="success" %}
📝 Learn more about triggers: [Understanding workflow triggers](/xflow-app/workflows/understanding-workflow-triggers.md)
{% endhint %}

<figure><img src="/files/fab4tW1hJAAPvTugbcnA" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action – Send email

Send an **initial welcome email** to introduce your store and greet new subscribers.

{% hint style="success" %}

1. Enter the **email subject**.
2. Select the **initial welcome email template** that you have prepared in advance.
   {% endhint %}

{% hint style="info" %}
If you don’t have an **email template** yet, check out [Create an email template](/xflow-app/email-templates/create-an-email-template.md)

Read more about the **variables** you can use in email: [Available variables in email templates](/xflow-app/email-templates/understanding-personalization-variables-in-email-templates/available-variables-in-email-templates.md)
{% endhint %}

<figure><img src="/files/BdK7DA7bTCOBqc9Xb09d" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action – Wait

Set the delay to **3 days** to give customers time to read the first email.

<figure><img src="/files/uf7Gk8SZhhC9SnKN0gFX" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action – Send email

Send a **follow-up email** that s**hares your brand story, values, or best-selling products**.

<figure><img src="/files/1oaV39usqM99lIZxBG8j" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

{% hint style="success" %}
📝 Learn more: [Available triggers, actions, and conditions](/xflow-app/workflows/available-triggers-actions-and-conditions.md)
{% endhint %}

{% hint style="info" %}
**🌟 Pro Tip:**

* **Personalize the email** using variables such as customer name, discount code, or store name: [Understanding personalization variables in email templates](/xflow-app/email-templates/understanding-personalization-variables-in-email-templates.md)
* Keep the first email **short and friendly** to make a strong first impression.
* Use the follow-up email to **build trust** by telling your brand story.
* Avoid sending emails too frequently to prevent overwhelming new subscribers.
  {% endhint %}

## Common use cases

The **Welcome email series for new subscribers** workflow template is commonly used when:

* You want to onboard new subscribers gradually instead of sending everything in one email.
* You want to introduce your brand values and story after the initial welcome.
* You want to build long-term engagement with new subscribers.
* You want to warm up subscribers before sending promotional campaigns.

***

#### 📩 **Need help?**

We’re here to make your XFlow experience smooth and successful.\
Our support team is always ready to assist you—no matter how big or small your question is.

<a href="https://admin.shopify.com/apps/xflow?chat=true&#x26;utm_source=foxecom&#x26;utm_medium=help_center_xflow_welcome_email_series_for_new_subscribers&#x26;utm_campaign=cta_button&#x26;utm_term=chat_now" class="button primary" data-icon="comment-lines">Chat now</a> <a href="mailto:contact@help.xflow.so" class="button secondary" data-icon="envelopes">Message us</a>


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