Welcome email series for new subscribers

Welcome new subscribers with a simple, automated email series.

Before you begin

Not sure where to use this template? Check out Get started with workflow templates library

About this template

Send a series of welcome emails to new subscribers. After the initial welcome email, wait 3 days and send a follow-up email to introduce your brand story and build engagement.

Step-by-step guide to set up this template

1

Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

📝 Learn more about triggers: Understanding workflow triggers

2

Action – Send email

Send an initial welcome email to introduce your store and greet new subscribers.

1. Enter the email subject.

2. Select the initial welcome email template that you have prepared in advance.

If you don’t have an email template yet, check out Create an email template

Read more about the variables you can use in email: Available variables in email templates

3

Action – Wait

Set the delay to 3 days to give customers time to read the first email.

4

Action – Send email

Send a follow-up email that shares your brand story, values, or best-selling products.

📝 Learn more: Available triggers, actions, and conditions

🌟 Pro Tip:

• Personalize the email using variables such as customer name, discount code, or store name: Understanding personalization variables in email templates

• Keep the first email short and friendly to make a strong first impression.

• Use the follow-up email to build trust by telling your brand story.

• Avoid sending emails too frequently to prevent overwhelming new subscribers.

Common use cases

The Welcome email series for new subscribers workflow template is commonly used when:

• You want to onboard new subscribers gradually instead of sending everything in one email.

• You want to introduce your brand values and story after the initial welcome.

• You want to build long-term engagement with new subscribers.

• You want to warm up subscribers before sending promotional campaigns.

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