# Welcome email series for new subscribers

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(40)_3hkKxWpu.jpg)

<Hint type="info" title="Before you begin">

Not sure where to use this template? Check out [Get started with workflow templates library](https://docs.foxecom.com/xflow-app/workflows/get-started-with-workflow-templates-library)

</Hint>

## About this template

Send a **series of welcome emails to new subscribers**. After the **initial welcome email**, **wait 3 days** and **send a follow-up email** to introduce your brand story and build engagement.

## Step-by-step guide to set up this template

<Stepper>

<Step>

### Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

<Hint type="success">

📝 Learn more about triggers: [Understanding workflow triggers](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-triggers)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(26)_fab4tW1h.jpg)

</Step>

<Step>

### Action – Send email

Send an **initial welcome email** to introduce your store and greet new subscribers.

<Hint type="success">

1. Enter the **email subject**.
2. Select the **initial welcome email template** that you have prepared in advance.

</Hint>

<Hint type="info">

If you don’t have an **email template** yet, check out [Create an email template](https://docs.foxecom.com/xflow-app/email-templates/create-an-email-template)

Read more about the **variables** you can use in email: [Available variables in email templates](https://docs.foxecom.com/xflow-app/email-templates/understanding-personalization-variables-in-email-templates/available-variables-in-email-templates)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(41)_BdK7DA7b.jpg)

</Step>

<Step>

### Action – Wait

Set the delay to **3 days** to give customers time to read the first email.

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(42)_uf7Gk8SZ.jpg)

</Step>

<Step>

### Action – Send email

Send a **follow-up email** that s**hares your brand story, values, or best-selling products**.

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(43)_1oaV39us.jpg)

</Step>

</Stepper>

<Hint type="success">

📝 Learn more: [Available triggers, actions, and conditions](https://docs.foxecom.com/xflow-app/workflows/available-triggers-actions-and-conditions)

</Hint>

<Hint type="info">

**🌟 Pro Tip:**

* **Personalize the email** using variables such as customer name, discount code, or store name: [Understanding personalization variables in email templates](https://docs.foxecom.com/xflow-app/email-templates/understanding-personalization-variables-in-email-templates)
* Keep the first email **short and friendly** to make a strong first impression.
* Use the follow-up email to **build trust** by telling your brand story.
* Avoid sending emails too frequently to prevent overwhelming new subscribers.

</Hint>

## Common use cases

The **Welcome email series for new subscribers** workflow template is commonly used when:

* You want to onboard new subscribers gradually instead of sending everything in one email.
* You want to introduce your brand values and story after the initial welcome.
* You want to build long-term engagement with new subscribers.
* You want to warm up subscribers before sending promotional campaigns.