# What are email templates

<figure><img src="/files/IWPxSHSQr1p6BCpPbR9O" alt=""><figcaption></figcaption></figure>

## What are email templates in XFlow?

An **email template** is the message format XFlow uses in your workflows and campaigns to notify customers automatically when products are back in stock.

Each template defines:

* The **structure** of your message (header, content, button, footer)
* The **content and styling** (text, product details, call-to-action)
* Dynamic **personalization tags** (like product name, price, or store name)

{% hint style="info" %}
You can reuse the same template across multiple campaigns or customize different ones for unique collections or audiences.
{% endhint %}

{% hint style="success" %}
📝 Learn more:&#x20;

* [Create an email template](/xflow-app/email-templates/create-an-email-template.md)
* [Design your email templates](/xflow-app/email-templates/design-your-email-templates.md)
  {% endhint %}

## Where email templates are used

Templates are connected directly to your workflows. Whenever a workflow sends an email node, it uses the assigned email template to deliver the message.

| Workflow example  | Email template used                         |
| ----------------- | ------------------------------------------- |
| Product restocked | “Back in Stock notification” template       |
| Reminder message  | “Follow-up” or “Still interested?” template |

{% hint style="success" %}
📝 Learn more:

* [Create a workflow](/xflow-app/workflows/create-a-workflow.md)
* [Use email templates in campaigns and workflows](/xflow-app/email-templates/use-email-templates-in-campaigns-and-workflows.md)
  {% endhint %}

## Benefits of using email templates

* **Save time** — create once and reuse across multiple campaigns.
* **Stay on brand** — apply your logo, colors, and tone for a consistent look.
* **Personalize at scale** — automatically include product names, variants, or prices using dynamic variables.
* **Improve conversions** — highlight urgency, discounts, or restock limits to drive faster purchases.
* **Track performance** — see open rates, clicks, and attributed sales for each template.

## Featured articles

{% content-ref url="/pages/tEG7HvAAm4FAYdcLDJSn" %}
[Explore pre-built email templates](/xflow-app/email-templates/explore-pre-built-email-templates.md)
{% endcontent-ref %}

{% content-ref url="/pages/nXwNg4IKnFUKyqmD5GJb" %}
[Create an email template](/xflow-app/email-templates/create-an-email-template.md)
{% endcontent-ref %}

{% content-ref url="/pages/zEXuoV3arc2WNCI1i5wq" %}
[Design your email templates](/xflow-app/email-templates/design-your-email-templates.md)
{% endcontent-ref %}

{% content-ref url="/pages/27ltXN2pm7mhbqMs6IcG" %}
[Understanding personalization variables in email templates](/xflow-app/email-templates/understanding-personalization-variables-in-email-templates.md)
{% endcontent-ref %}

{% content-ref url="/pages/9TMXBePs6zA8bV4oj3K6" %}
[Preview and test your email](/xflow-app/email-templates/preview-and-test-your-email.md)
{% endcontent-ref %}

{% content-ref url="/pages/TKnI92gQJmDkXsTvgMSw" %}
[Manage email templates](/xflow-app/email-templates/manage-email-templates.md)
{% endcontent-ref %}

{% content-ref url="/pages/7mi2grXoNsptsyKEmoV6" %}
[Use email templates in campaigns and workflows](/xflow-app/email-templates/use-email-templates-in-campaigns-and-workflows.md)
{% endcontent-ref %}

{% content-ref url="/pages/Rey69myeVHiNlaksnEsa" %}
[Email templates: FAQs](/xflow-app/email-templates/email-templates-faqs.md)
{% endcontent-ref %}

***

#### 📩 **Need help?**

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Our support team is always ready to assist you—no matter how big or small your question is.

<a href="https://admin.shopify.com/apps/xflow?chat=true&#x26;utm_source=foxecom&#x26;utm_medium=help_center_xflow_what_are_email_templates&#x26;utm_campaign=cta_button&#x26;utm_term=chat_now" class="button primary" data-icon="comment-lines">Chat now</a> <a href="mailto:contact@help.xflow.so" class="button secondary" data-icon="envelopes">Message us</a>


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