# What are email templates

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(72)_IWPxSHSQ.jpg)

## What are email templates in XFlow?

An **email template** is the message format XFlow uses in your workflows and campaigns to notify customers automatically when products are back in stock.

Each template defines:

* The **structure** of your message (header, content, button, footer)
* The **content and styling** (text, product details, call-to-action)
* Dynamic **personalization tags** (like product name, price, or store name)

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You can reuse the same template across multiple campaigns or customize different ones for unique collections or audiences.

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📝 Learn more:&#x20;

* [Create an email template](https://docs.foxecom.com/xflow-app/email-templates/create-an-email-template)
* [Design your email templates](https://docs.foxecom.com/xflow-app/email-templates/design-your-email-templates)

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## Where email templates are used

Templates are connected directly to your workflows. Whenever a workflow sends an email node, it uses the assigned email template to deliver the message.

| Workflow example  | Email template used                         |
| ----------------- | ------------------------------------------- |
| Product restocked | “Back in Stock notification” template       |
| Reminder message  | “Follow-up” or “Still interested?” template |

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📝 Learn more:

* [Create a workflow](https://docs.foxecom.com/xflow-app/workflows/create-a-workflow)
* [Use email templates in campaigns and workflows](https://docs.foxecom.com/xflow-app/email-templates/use-email-templates-in-campaigns-and-workflows)

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## Benefits of using email templates

* **Save time** — create once and reuse across multiple campaigns.
* **Stay on brand** — apply your logo, colors, and tone for a consistent look.
* **Personalize at scale** — automatically include product names, variants, or prices using dynamic variables.
* **Improve conversions** — highlight urgency, discounts, or restock limits to drive faster purchases.
* **Track performance** — see open rates, clicks, and attributed sales for each template.

## Featured articles

<PageLink href="https://docs.foxecom.com/xflow-app/email-templates/explore-pre-built-email-templates">Explore pre-built email templates</PageLink>

<PageLink href="https://docs.foxecom.com/xflow-app/email-templates/create-an-email-template">Create an email template</PageLink>

<PageLink href="https://docs.foxecom.com/xflow-app/email-templates/design-your-email-templates">Design your email templates</PageLink>

<PageLink href="https://docs.foxecom.com/xflow-app/email-templates/understanding-personalization-variables-in-email-templates">Understanding personalization variables in email templates</PageLink>

<PageLink href="https://docs.foxecom.com/xflow-app/email-templates/preview-and-test-your-email">Preview and test your email</PageLink>

<PageLink href="https://docs.foxecom.com/xflow-app/email-templates/manage-email-templates">Manage email templates</PageLink>

<PageLink href="https://docs.foxecom.com/xflow-app/email-templates/use-email-templates-in-campaigns-and-workflows">Use email templates in campaigns and workflows</PageLink>

<PageLink href="https://docs.foxecom.com/xflow-app/email-templates/email-templates-faqs">Email templates: FAQs</PageLink>