What are email templates

Email templates are pre-designed layouts used to send automated emails like back-in-stock alerts or welcome messages

What are email templates in XFlow?

An email template is the message format XFlow uses in your workflows and campaigns to notify customers automatically when products are back in stock.

Each template defines:

• The structure of your message (header, content, button, footer)

• The content and styling (text, product details, call-to-action)

• Dynamic personalization tags (like product name, price, or store name)

You can reuse the same template across multiple campaigns or customize different ones for unique collections or audiences.

📝 Learn more:

• Create an email template

• Design your email templates

Where email templates are used

Templates are connected directly to your workflows. Whenever a workflow sends an email node, it uses the assigned email template to deliver the message.

Workflow example	Email template used
Product restocked	“Back in Stock notification” template
Reminder message	“Follow-up” or “Still interested?” template

📝 Learn more:

• Create a workflow

• Use email templates in campaigns and workflows

Benefits of using email templates

• Save time — create once and reuse across multiple campaigns.

• Stay on brand — apply your logo, colors, and tone for a consistent look.

• Personalize at scale — automatically include product names, variants, or prices using dynamic variables.

• Improve conversions — highlight urgency, discounts, or restock limits to drive faster purchases.

• Track performance — see open rates, clicks, and attributed sales for each template.

Featured articles

Explore pre-built email templatesCreate an email templateDesign your email templatesUnderstanding personalization variables in email templatesPreview and test your emailManage email templatesUse email templates in campaigns and workflowsEmail templates: FAQs

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