# Loyalty program enrollment

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(33)_B2XBb2vP.jpg)

<Hint type="info" title="Before you begin">

Not sure where to use this template? Check out [Get started with workflow templates library](https://docs.foxecom.com/xflow-app/workflows/get-started-with-workflow-templates-library)

</Hint>

## About this template

When a new subscriber signs up and has **made at least one purchase**, automatically **tag** them for loyalty program and send a **loyalty welcome email** explaining the benefits.

## Step-by-step guide to set up this template

<Stepper>

<Step>

### Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

<Hint type="success">

📝 Learn more about triggers: [Understanding workflow triggers](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-triggers)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(26)_fab4tW1h.jpg)

</Step>

<Step>

### Condition – Customer criterias: Order count

Set the condition to: **Order count → Greater than or equal to → 1**. This means the customer has placed at least one order.

<Hint type="success">

📝 Learn more about conditions: [Workflow condition: Customer criteria](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-conditions/workflow-condition-customer-criteria)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(35)_NnKbyBxU.jpg)

</Step>

<Step>

### Action – Add customer tags

In **True** path, add a tag `loyalty member` to the customer to include them in your loyalty program.

<Hint type="warning">

In the **False** path, no further action is taken. If the customer has no orders, the workflow does nothing, no tag is added and no email is sent.

</Hint>

<Hint type="success">

📝 Learn more about actions: [Understanding workflow actions](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-actions)

📝 Learn more about variables: [Understanding personalization variables in email templates](https://docs.foxecom.com/xflow-app/email-templates/understanding-personalization-variables-in-email-templates)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(36)_pOrBP9u2.jpg)

</Step>

<Step>

### Action – Send email

Send a welcome email to the customer for the loyalty program.

<Hint type="success">

1. Enter the **email subject**.
2. Select the **email template** that you have prepared in advance.

</Hint>

<Hint type="info">

If you don’t have an **email template** yet, check out [Create an email template](https://docs.foxecom.com/xflow-app/email-templates/create-an-email-template)

Read more about the **variables** you can use in email: [Available variables in email templates](https://docs.foxecom.com/xflow-app/email-templates/understanding-personalization-variables-in-email-templates/available-variables-in-email-templates)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(37)_SfMpnuWz.jpg)

</Step>

</Stepper>

<Hint type="success">

All done! Returning customers are now automatically added to your loyalty program and welcomed with a special email.

</Hint>

<Hint type="info">

**🌟 Pro Tip:**

* Set the order count to **greater than or equal to 1** to identify returning customers.
* Use a clear and consistent loyalty tag for easy segmentation.
* Personalize the welcome email to highlight loyalty benefits:&#x20;

</Hint>

## Common use cases

The **Loyalty program enrollment** workflow template is commonly used when:

* You want to automatically enroll returning customers into a loyalty program.
* You want to recognize and reward customers who have purchased before.
* You want to segment loyal customers for future campaigns.