What is XFlow

XFlow is a Back in stock automation for Shopify, built to help merchants recover lost sales, capture buying intent, and build smarter customer engagement workflows — all without code.

It combines personalized emails and an advanced automation builder to help Shopify stores never miss a sale again.

---

Key features

XFlow was built to address the biggest gaps in current Shopify stock alert and preorder tools — personalization, automation, scalability, and insight.

Here’s what makes it different:

🧩 Campaign management

• Create multiple campaigns with specific targeting (by product or collection).

• Run Back-in-Stock campaigns in a unified system.

• Schedule campaigns, set priorities, and measure revenue at the campaign level.

Learn more:

Campaigns

⚙️ Workflow builder (Automation engine)

• Visual, no-code workflow builder (Triggers → Conditions → Actions).

• Automate notifications when products restock.

• Personalize customer journeys by segment (VIPs, new, returning).

Learn more:

Workflows

💌 Email template builder

• Design branded, mobile-friendly notification emails at ease.

• Use Shopify Liquid variables for personalized content (product, price, name, etc.).

• Assign templates to specific campaigns or workflow steps.

• Preview and test before sending.

Learn more:

Email templates

📊 Advanced analytics & attribution (coming soon)

• Real-time dashboard with performance by campaign, product, and channel.

• Advanced Revenue attribution engine showing exactly which notifications drove sales.

• Insights into engagement, conversion, and ROI impact.

How it works

1. Capture shopper intent

XFlow adds a “Notify Me” button to out-of-stock products, letting customers join a restock or pre-order list.

2. Detect inventory events automatically

When Shopify detects an inventory change, XFlow triggers the right campaign workflow.

3. Run personalized automation flows

Workflows send the right message at the right time based on your defined triggers and customer segments.

4. Track and attribute conversions

XFlow’s AI model calculates confidence-based revenue attribution so you can see exactly how much revenue your campaigns recovered.