Set up notification rules for back-in-stock alerts

Use Notification rules to control when subscribers receive alerts and how they’re saved in Shopify. These rules help you avoid sending the wrong alert to the wrong customer—and keep your data clean.

Access notification rules settings

Available rules

Enable location-based notifications (by country)

Send alerts only when the product is restocked at the location customers subscribed to.

Tips:

  • Useful when you manage multiple warehouses in different countries.

  • Keep this off if all locations ship globally or you don’t manage inventory by country. In that case, all locations share the same back-in-stock alert.

Create Shopify customer

Automatically create a Shopify customer profile for each subscriber. Learn more about Customers

👍 Best for:

  • Stores planning follow-up campaigns

  • Merchants who want subscriber data inside Shopify.

Single-country store

✅ Location-based notifications: Off ✅ Create Shopify customer: Optional

Multi-country inventory

✅ Location-based notifications: On ✅ Create Shopify customer: On (recommended)


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