Key concept overviews

Before you begin

If you’re new to XFlow or just getting to know how it works, feel free to start with this guide: What is XFlow

When you’re ready to start creating back-in-stock alerts with XFlow, check out our step-by-step guide here: Quick start guide

How XFlow works

XFlow’s back-in-stock system is built around three core components:

Campaign → Workflow → Email template

They work together to create a complete automation flow.

Think of it like this:

Campaign = What you’re running
Workflow = What happens when restock occurs
Email template = What customers receive

Together, they form one seamless automation.

Campaign management

A Campaign defines:

Which products are included
When it is active
How it is prioritized
How performance is tracked

Each campaign runs independently, meaning you can activate, pause, or modify one without affecting others.

⭐ Example:

A “Winter Collection Restock” campaign
A “VIP Early Access Restock” campaign

Both can run at the same time, but each has its own rules and tracking.

Key elements

Key elements	Definition
Scope	Defines which products or collections the campaign applies to
Schedule	Determines when the campaign becomes active and inactive
Priority	Resolves conflicts when multiple campaigns target the same product
Status	Controls whether the campaign is active or inactive
Workflow	Defines the automation logic associated with the campaign

Learn more:

Campaigns

Workflow builder

A Workflow defines what happens when a product in a campaign is restocked.

When inventory updates:

XFlow automatically triggers the workflow
The workflow runs predefined actions (like sending emails)

Instead of manually notifying customers, everything runs automatically.

⭐ Example:

When product restocks →

Send back-in-stock email
Wait 24 hours
Send a reminder

Workflows can be reused across multiple campaigns.

Key elements

Key elements	Definition
Trigger	Defines when the workflow starts, such as when a product is restocked.
Conditions	Optional rules that determine whether the workflow should continue.
Actions	Define what the workflow does as an outcome.
Workflow flow	The sequence that connects triggers, conditions, and actions into a complete automation journey.

Learn more

Workflows

Email template builder

The Email template builder is where you design the actual email customers receive.

You can:

Create branded restock emails
Add dynamic product details
Personalize with customer data
Reuse the same template across campaigns

Templates are connected to workflows — when a workflow says “Send email,” it uses your selected template.

Key elements

Key elements	Definition
Visual email editor	Build email layouts without writing code.
Dynamic content variables	Personalize emails by inserting dynamic product and customer data that automatically updates at send time.
Reusable templates	Create, save, and reuse email templates across multiple campaigns and workflows.
Preview & testing	Preview emails before sending to verify layout, content, and personalization.

Learn more

Email templates

Advanced analytics & attribution

Once your flow is running, Advanced analytics & attribution help you:

Track how many subscribers convert
Measure revenue from restock emails
Compare campaign performance
Identify high-performing workflows

This allows you to optimize based on real data.

Key elements

Key elements	Definition
Restock subscription tracking	Monitor subscription statuses such as pending, queued, delivered, engaged, converted, completed, or cancelled.
Campaign-based attribution	Measure orders and revenue by linking conversions back to the campaigns that influenced them.
Performance metrics	View key metrics including attributed orders, attributed revenue, and average revenue per order.

How everything connects in XFlow

Here’s what happens in real life:

The product is out of stock

A customer signs up via the “Notify me” button

The product gets restocked

The campaign detects the restock

The workflow is triggered

The email template is sent automatically to customers

Last updated 28 days ago

Key concept overviews

#How XFlow works

#Campaign management

#Key elements

#Workflow builder

#Key elements

#Email template builder

#Key elements

#Advanced analytics & attribution

#Key elements

#How everything connects in XFlow

#Related articles

ON THIS PAGE

How XFlow works

Campaign management

Key elements

Workflow builder

Key elements

Email template builder

Key elements

Advanced analytics & attribution

Key elements

How everything connects in XFlow

Related articles