Campaign → Workflow → Email template
They work together to create a complete automation flow. Think of it like this: * **Campaign** = What you’re running * **Workflow** = What happens when restock occurs * **Email template** = What customers receive Together, they form one seamless automation. {% stepper %} {% step %} ### Campaign management| Key elements | Definition |
|---|---|
| Scope | Defines which products or collections the campaign applies to |
| Schedule | Determines when the campaign becomes active and inactive |
| Priority | Resolves conflicts when multiple campaigns target the same product |
| Status | Controls whether the campaign is active or inactive |
| Workflow | Defines the automation logic associated with the campaign |
| Key elements | Definition |
|---|---|
| Trigger | Defines when the workflow starts, such as when a product is restocked. |
| Conditions | Optional rules that determine whether the workflow should continue. |
| Actions | Define what the workflow does as an outcome. |
| Workflow flow | The sequence that connects triggers, conditions, and actions into a complete automation journey. |
| Key elements | Definition |
|---|---|
| Visual email editor | Build email layouts without writing code. |
| Dynamic content variables | Personalize emails by inserting dynamic product and customer data that automatically updates at send time. |
| Reusable templates | Create, save, and reuse email templates across multiple campaigns and workflows. |
| Preview & testing | Preview emails before sending to verify layout, content, and personalization. |
| Key elements | Definition |
|---|---|
| Restock subscription tracking | Monitor subscription statuses such as pending, queued, delivered, engaged, converted, completed, or cancelled. |
| Campaign-based attribution | Measure orders and revenue by linking conversions back to the campaigns that influenced them. |
| Performance metrics | View key metrics including attributed orders, attributed revenue, and average revenue per order. |