Available variables in email templates

Data types supported by variables

Each variable has a data type that defines the kind of values it can contain. Knowing the data type helps you use variables correctly in your email content.

Data type	Definition	Example
Date	Represents a specific date or date-time value.	2026-02-05
String	A sequence of characters used to store text.	Store name
Number	Numeric values, including integers and decimals.	+14155551234
Object	A collection of key–value pairs for structured data.	email: hi@xflow.so
Array	An ordered list of values.	vip, repeat-customer, newsletter-subscriber
Boolean	A logical value that can be either true or false.	True/False

Available variables

Variables are grouped by category:

Add custom variables

Add custom variables for a specific email template

Steps:

Open an Email template.
Select Edit configs and add the variable you want to the Custom variables field.
Click Add.

Your custom variable is now available

Your custom variable will appear along with the code snippet below. You can edit or remove the custom variable whenever you want.

Use the variable in your email

Add that variable to the position you want within the email configs.

Learn more: How to use variables to personalize your email

Add content for the variable

Steps:

Go to the Workflow builder
Add content to the variable field of that email template.

Learn more: Use email templates in campaigns and workflows

Explore pre-built email templates

Use email templates in campaigns and workflows

Email templates: FAQs

Last updated 5 days ago

Available variables in email templates

#Data types supported by variables

#Available variables

👤 customer

📦 product

🛒 shop

🧩 variant

⚙️ Custom variables

#Add custom variables

#Add custom variables for a specific email template

#Your custom variable is now available

#Use the variable in your email

#Add content for the variable

#Related articles

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