Campaigns: FAQs
Answers to common questions about restock campaigns in XFlow.
What is the difference between a campaign and a workflow?
A campaign defines which products are included and when notifications are allowed to run. A workflow defines the actions that occur after a restock, such as sending emails or imposing delays.
Campaign = scope & control Workflow = logic & actions
Learn more about Workflows
Do I need a campaign to send back-in-stock emails?
Yes!
Back-in-stock notifications are sent only through active campaigns. Even if a workflow exists, no emails will be sent unless it’s assigned to an active campaign.
Can I have more than one restock campaign?
Yes!
You can create multiple campaigns for different use cases, such as:
A global campaign for all products
A separate campaign for bestsellers
Seasonal or limited-time campaigns
When will a campaign send notifications?
A campaign sends notifications when:
The campaign is Active
The product or variant is restocked and sellable
A workflow is assigned
The campaign schedule (if set) allows it
Can I change the workflow after a campaign is live?
Yes!
You can switch workflows at any time
Changes apply to future restock events
Already-sent notifications are not affected
What happens to subscriptions if a campaign is inactive?
Subscriptions are kept.
Customers remain subscribed
No notifications are sent while the campaign is inactive
Notifications resume once the campaign is reactivated.
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