# First-time buyer special discount

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(3)_EjFdgRJI.jpg)

<Hint type="info" title="Before you begin">

Not sure where to use this template? Check out [Get started with workflow templates library](https://docs.foxecom.com/xflow-app/workflows/get-started-with-workflow-templates-library)

</Hint>

## About this template

When a **new subscriber** signs up and has **never made a purchase**, send them a **special first-order discount** to encourage their first purchase.

## Step-by-step guide to set up this template

<Stepper>

<Step>

### Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

<Hint type="success">

📝 Learn more about triggers: [Understanding workflow triggers](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-triggers)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(26)_fab4tW1h.jpg)

</Step>

<Step>

### Condition – Customer criterias: Order count

Set the condition to **Order count → Equal to → 0** to identify customers who haven’t placed any orders yet.

<Hint type="success">

📝 Learn more about conditions: [Workflow condition: Customer criteria](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-conditions/workflow-condition-customer-criteria)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(4)_j8SuvUcK.jpg)

</Step>

<Step>

### Action – Create discount code

In the **True** path, create a unique first-order discount code for the customer.

<Hint type="warning">

If the customer has already made a purchase, the workflow ends and no further actions are triggered.

</Hint>

<Hint type="success">

📝 Learn more about actions: [Understanding workflow actions](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-actions)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(5)_393h1wYC.jpg)

</Step>

<Step>

### Action – Send email

Send a first-order discount email that includes the newly created discount code.

<Hint type="success">

1. Enter the **email subject**.
2. Select the **email template** that you have prepared in advance.

</Hint>

<Hint type="info">

If you don’t have an **email template** yet, check out [Create an email template](https://docs.foxecom.com/xflow-app/email-templates/create-an-email-template)

Read more about the **variables** you can use in email: [Available variables in email templates](https://docs.foxecom.com/xflow-app/email-templates/understanding-personalization-variables-in-email-templates/available-variables-in-email-templates)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(6)_Eh44UuVd.jpg)

</Step>

</Stepper>

<Hint type="success">

That’s it! This workflow automatically rewards new customers with a special discount, giving them an extra nudge to place their first order.

</Hint>

<Hint type="info">

**🌟 Pro Tip:**

* Use a **time-limited discount** to create urgency and encourage faster conversion.
* Keep the email message simple and focused on the benefit of the first purchase.
* Test the workflow to make sure returning customers don’t receive the offer.

</Hint>

## Common use cases

The **First-time buyer special discount** workflow template is commonly used when:

* You want to **encourage first-time purchases** from new sign-ups.
* You’re running a **new customer acquisition campaign**.
* You want to turn subscribers into buyers as quickly as possible.