First-time buyer special discount

Reward new customers with a first-order discount.

Before you begin

Not sure where to use this template? Check out Get started with workflow templates library

About this template

When a new subscriber signs up and has never made a purchase, send them a special first-order discount to encourage their first purchase.

Step-by-step guide to set up this template

1

Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

📝 Learn more about triggers: Understanding workflow triggers

2

Condition – Customer criterias: Order count

Set the condition to Order count → Equal to → 0 to identify customers who haven’t placed any orders yet.

📝 Learn more about conditions: Workflow condition: Customer criteria

3

Action – Create discount code

In the True path, create a unique first-order discount code for the customer.

If the customer has already made a purchase, the workflow ends and no further actions are triggered.

📝 Learn more about actions: Understanding workflow actions

4

Action – Send email

Send a first-order discount email that includes the newly created discount code.

1. Enter the email subject.

2. Select the email template that you have prepared in advance.

If you don’t have an email template yet, check out Create an email template

Read more about the variables you can use in email: Available variables in email templates

That’s it! This workflow automatically rewards new customers with a special discount, giving them an extra nudge to place their first order.

🌟 Pro Tip:

• Use a time-limited discount to create urgency and encourage faster conversion.

• Keep the email message simple and focused on the benefit of the first purchase.

• Test the workflow to make sure returning customers don’t receive the offer.

Common use cases

The First-time buyer special discount workflow template is commonly used when:

• You want to encourage first-time purchases from new sign-ups.

• You’re running a new customer acquisition campaign.

• You want to turn subscribers into buyers as quickly as possible.

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