# First-time buyer special discount

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{% hint style="info" %}

## Before you begin

Not sure where to use this template? Check out [Get started with workflow templates library](/xflow-app/workflows/get-started-with-workflow-templates-library.md)
{% endhint %}

## About this template

When a **new subscriber** signs up and has **never made a purchase**, send them a **special first-order discount** to encourage their first purchase.

## Step-by-step guide to set up this template

{% stepper %}
{% step %}

### Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

{% hint style="success" %}
📝 Learn more about triggers: [Understanding workflow triggers](/xflow-app/workflows/understanding-workflow-triggers.md)
{% endhint %}

<figure><img src="/files/fab4tW1hJAAPvTugbcnA" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Condition – Customer criterias: Order count

Set the condition to **Order count → Equal to → 0** to identify customers who haven’t placed any orders yet.

{% hint style="success" %}
📝 Learn more about conditions: [Workflow condition: Customer criteria](/xflow-app/workflows/understanding-workflow-conditions/workflow-condition-customer-criteria.md)
{% endhint %}

<figure><img src="/files/j8SuvUcK3vPrcbfK8kbw" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action – Create discount code

In the **True** path, create a unique first-order discount code for the customer.

{% hint style="warning" %}
If the customer has already made a purchase, the workflow ends and no further actions are triggered.
{% endhint %}

{% hint style="success" %}
📝 Learn more about actions: [Understanding workflow actions](/xflow-app/workflows/understanding-workflow-actions.md)
{% endhint %}

<figure><img src="/files/393h1wYCoe1Hp7Ps8i2h" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action – Send email

Send a first-order discount email that includes the newly created discount code.

{% hint style="success" %}

1. Enter the **email subject**.
2. Select the **email template** that you have prepared in advance.
   {% endhint %}

{% hint style="info" %}
If you don’t have an **email template** yet, check out [Create an email template](/xflow-app/email-templates/create-an-email-template.md)

Read more about the **variables** you can use in email: [Available variables in email templates](/xflow-app/email-templates/understanding-personalization-variables-in-email-templates/available-variables-in-email-templates.md)
{% endhint %}

<figure><img src="/files/Eh44UuVdCZhdUwTyTg1t" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

{% hint style="success" %}
That’s it! This workflow automatically rewards new customers with a special discount, giving them an extra nudge to place their first order.
{% endhint %}

{% hint style="info" %}
**🌟 Pro Tip:**

* Use a **time-limited discount** to create urgency and encourage faster conversion.
* Keep the email message simple and focused on the benefit of the first purchase.
* Test the workflow to make sure returning customers don’t receive the offer.
  {% endhint %}

## Common use cases

The **First-time buyer special discount** workflow template is commonly used when:

* You want to **encourage first-time purchases** from new sign-ups.
* You’re running a **new customer acquisition campaign**.
* You want to turn subscribers into buyers as quickly as possible.

***

#### 📩 **Need help?**

We’re here to make your XFlow experience smooth and successful.\
Our support team is always ready to assist you—no matter how big or small your question is.

<a href="https://admin.shopify.com/apps/xflow?chat=true&#x26;utm_source=foxecom&#x26;utm_medium=help_center_xflow_first_time_buyer_special_discount&#x26;utm_campaign=cta_button&#x26;utm_term=chat_now" class="button primary" data-icon="comment-lines">Chat now</a> <a href="mailto:contact@help.xflow.so" class="button secondary" data-icon="envelopes">Message us</a>


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