# Double opt-in confirmation workflow

<figure><img src="/files/Ufda1Bm1OSiWChqqUOhU" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}

## Before you begin

Not sure where to use this template? Check out [Get started with workflow templates library](/xflow-app/workflows/get-started-with-workflow-templates-library.md)
{% endhint %}

## About this template

When a new subscriber signs up, send a confirmation email and **update their subscription status** to pending until they confirm. **Mark as completed** after confirmation action.

## Step-by-step guide to set up this template

{% stepper %}
{% step %}

### Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

{% hint style="success" %}
📝 Learn more about triggers: [Understanding workflow triggers](/xflow-app/workflows/understanding-workflow-triggers.md)
{% endhint %}

<figure><img src="/files/fab4tW1hJAAPvTugbcnA" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action – Update subscription status

Set the customer’s subscription status to **Pending** to indicate they haven’t confirmed yet.

{% hint style="success" %}
📝 Learn more about actions: [Understanding workflow actions](/xflow-app/workflows/understanding-workflow-actions.md)
{% endhint %}

<figure><img src="/files/19L2grOBpf4QtZAoaitW" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Action – Send email

Send a confirmation email that includes an opt-in link for the customer to verify their subscription.

{% hint style="success" %}

1. Enter the **email subject**.
2. Select the **email template** that you have prepared in advance.
   {% endhint %}

{% hint style="info" %}
If you don’t have an **email template** yet, check out [Create an email template](/xflow-app/email-templates/create-an-email-template.md)

Read more about the **variables** you can use in email: [Available variables in email templates](/xflow-app/email-templates/understanding-personalization-variables-in-email-templates/available-variables-in-email-templates.md)
{% endhint %}

<figure><img src="/files/3LdWGDMp7M9vRap9aYmG" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

{% hint style="success" %}
Setup complete! This workflow helps confirm new signups and ensures your emails reach people who truly opted in.
{% endhint %}

{% hint style="info" %}
**🌟 Pro Tip:**

* Make sure your confirmation email clearly explains why the customer needs to confirm.
* Use a simple and visible CTA button for the opt-in link to improve confirmation rates.
* Keep the email friendly and short to reduce drop-offs.
  {% endhint %}

## Common use cases

The **Double opt-in confirmation workflow** workflow template is commonly used when:

* You want to ensure **only verified users** are added to your email list.
* You need to **comply with email marketing regulations** like GDPR or CAN-SPAM.
* You want to **improve email deliverability** by avoiding unengaged or invalid subscribers.

***

#### 📩 **Need help?**

We’re here to make your XFlow experience smooth and successful.\
Our support team is always ready to assist you—no matter how big or small your question is.

<a href="https://admin.shopify.com/apps/xflow?chat=true&#x26;utm_source=foxecom&#x26;utm_medium=help_center_xflow_double_opt_in_confirmation_workflow&#x26;utm_campaign=cta_button&#x26;utm_term=chat_now" class="button primary" data-icon="comment-lines">Chat now</a> <a href="mailto:contact@help.xflow.so" class="button secondary" data-icon="envelopes">Message us</a>


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