# Double opt-in confirmation workflow

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(45)_Ufda1Bm1.jpg)

<Hint type="info" title="Before you begin">

Not sure where to use this template? Check out [Get started with workflow templates library](https://docs.foxecom.com/xflow-app/workflows/get-started-with-workflow-templates-library)

</Hint>

## About this template

When a new subscriber signs up, send a confirmation email and **update their subscription status** to pending until they confirm. **Mark as completed** after confirmation action.

## Step-by-step guide to set up this template

<Stepper>

<Step>

### Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

<Hint type="success">

📝 Learn more about triggers: [Understanding workflow triggers](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-triggers)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(26)_fab4tW1h.jpg)

</Step>

<Step>

### Action – Update subscription status

Set the customer’s subscription status to **Pending** to indicate they haven’t confirmed yet.

<Hint type="success">

📝 Learn more about actions: [Understanding workflow actions](https://docs.foxecom.com/xflow-app/workflows/understanding-workflow-actions)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(49)_19L2grOB.jpg)

</Step>

<Step>

### Action – Send email

Send a confirmation email that includes an opt-in link for the customer to verify their subscription.

<Hint type="success">

1. Enter the **email subject**.
2. Select the **email template** that you have prepared in advance.

</Hint>

<Hint type="info">

If you don’t have an **email template** yet, check out [Create an email template](https://docs.foxecom.com/xflow-app/email-templates/create-an-email-template)

Read more about the **variables** you can use in email: [Available variables in email templates](https://docs.foxecom.com/xflow-app/email-templates/understanding-personalization-variables-in-email-templates/available-variables-in-email-templates)

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(50)_3LdWGDMp.jpg)

</Step>

</Stepper>

<Hint type="success">

Setup complete! This workflow helps confirm new signups and ensures your emails reach people who truly opted in.

</Hint>

<Hint type="info">

**🌟 Pro Tip:**

* Make sure your confirmation email clearly explains why the customer needs to confirm.
* Use a simple and visible CTA button for the opt-in link to improve confirmation rates.
* Keep the email friendly and short to reduce drop-offs.

</Hint>

## Common use cases

The **Double opt-in confirmation workflow** workflow template is commonly used when:

* You want to ensure **only verified users** are added to your email list.
* You need to **comply with email marketing regulations** like GDPR or CAN-SPAM.
* You want to **improve email deliverability** by avoiding unengaged or invalid subscribers.