VIP welcome with exclusive discount code

Welcome returning customers with a VIP discount.

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Before you begin

Not sure where to use this template? Check out Get started with workflow templates library

About this template

When a subscriber signs up and is identified as a returning customer with past purchases, create an exclusive discount code and send them a special VIP welcome email.

Step-by-step guide to set up this template

1

Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

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2

Condition – Customer criterias: Order count

Set the condition to: Order count → Greater than or equal to → 1. This means the customer has placed at least one order in the past.

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3

Action – Create discount code

Create a unique VIP discount code for customers who have placed orders in the past.

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4

Action – Send email

Send a VIP welcome email that includes the generated discount code.

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If you don’t have an email template yet, check out Create an email template

Read more about the variables you can use in email: Available variables in email templates

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🌟 Pro Tip:

  • Set a clear order count threshold to define VIP customers.

  • Use single-use or customer-specific discount codes to prevent misuse.

  • Prepare your email template in advance and include discount.

Common use cases

The VIP welcome with exclusive discount code workflow template is commonly used when:

  • You want to reward customers who have ordered before.

  • You want to offer a VIP welcome experience for returning subscribers.

  • You want to increase conversions by combining onboarding with incentives.


📩 Need help?

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