VIP welcome with exclusive discount code

Welcome returning customers with a VIP discount.

Before you begin

Not sure where to use this template? Check out Get started with workflow templates library

About this template

When a subscriber signs up and is identified as a returning customer with past purchases, create an exclusive discount code and send them a special VIP welcome email.

Step-by-step guide to set up this template

1

Trigger – New customer sign up

This trigger activates the workflow when a user submits a Notify me form on your store (not during checkout).

📝 Learn more about triggers: Understanding workflow triggers

2

Condition – Customer criterias: Order count

Set the condition to: Order count → Greater than or equal to → 1. This means the customer has placed at least one order in the past.

📝 Learn more about conditions: Workflow condition: Customer criteria

3

Action – Create discount code

Create a unique VIP discount code for customers who have placed orders in the past.

In the False path, no action is added. If the customer does not meet the condition, the workflow stops and does not proceed to the next step.

📝 Learn more about actions: Understanding workflow actions

4

Action – Send email

Send a VIP welcome email that includes the generated discount code.

1. Enter the email subject.

2. Select the email template that you have prepared in advance.

If you don’t have an email template yet, check out Create an email template

Read more about the variables you can use in email: Available variables in email templates

You’re all set! Returning customers will now receive a special VIP welcome and reward.

🌟 Pro Tip:

• Set a clear order count threshold to define VIP customers.

• Use single-use or customer-specific discount codes to prevent misuse.

• Prepare your email template in advance and include discount.

Common use cases

The VIP welcome with exclusive discount code workflow template is commonly used when:

• You want to reward customers who have ordered before.

• You want to offer a VIP welcome experience for returning subscribers.

• You want to increase conversions by combining onboarding with incentives.

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