What are campaigns

Campaigns are the control layer that decides who gets notified, when, and with which workflow when a product is back in stock.

Think of a campaign as the manager that connects your products, workflows, and emails into one targeted restock strategy.

#Definition

A campaign defines:

• Which products or collections are included
• Which workflow runs when they’re restocked
• Whether the campaign is active or paused

You can run multiple campaigns at the same time, each with its own logic.

#How campaigns work

In short: Campaign = scope + control, Workflow = logic + actions

#Benefits of using campaigns

✅ Targeted messaging: Run different restock strategies for bestsellers, seasonal items, or limited drops.

✅ Better control: Pause, edit, or replace workflows without touching your widget or emails.

✅ Scales with your store: Start with one global campaign, then add product- or collection-specific campaigns as you grow.

✅ Cleaner reporting: Track performance by campaign instead of mixing all restock alerts together.

#Best practices

• Start with one global campaign. Learn more: Global restock campaign
• Create separate campaigns only when products need different workflows. Learn more: Advanced restock campaign
• Avoid overlapping scopes unless you intentionally manage priority.

#Related articles