What are campaigns

Restock campaigns help you automatically notify shoppers when sold-out products become available again. Each campaign controls where, when, and how XFlow sends your Back-in-Stock notifications.

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Why use Restock campaigns

Out-of-stock products don’t have to mean lost revenue. With XFlow’s restock campaigns, you can:

• Capture shopper intent while items are unavailable.

• Send instant notifications when stock is replenished.

• Create different messages or workflows for different product groups.

• Analyze performance per campaign (signups, sends, conversions, and revenue).

This helps you turn “sold out” moments into new conversion opportunities — automatically.

How Restock campaigns work

A restock campaign defines when and to which products XFlow sends “Back-in-stock” alerts. Each campaign has its own scope, workflow, and priority.

Concepts	Description
Scope	Defines which products/collections the campaign applies to.
Workflow	Determines the automation flow (triggers, conditions, actions) used to send alerts when a restock event happens.
Priority	Resolves conflicts when multiple campaigns cover the same product — higher priority wins.
Schedule	Lets you activate, pause, or set campaign dates.

Example use cases

Goal	Setup Example
Launch a new product line	Create a Collection-level campaign with its own messaging and workflow.
Boost sales for high-demand items	Make a Product-level campaign for your best sellers, with limited-time offers or VIP alerts.
Manage general storewide restocks	Use a Global campaign as your default fallback for all other products.

Performance insights

Each restock campaign has built-in analytics showing:

• Total subscribers and notifications sent

• Open and click rates

• Conversions and attributed revenue

• Top-performing products and workflows

These insights help you measure the impact of every restock alert.

Related articles

Create and launch a Restock campaignCustomize 'Notify me' form and messagesManage subscriptions and statuses

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