What are campaigns

Campaigns are the control layer that decides who gets notified, when, and with which workflow when a product is back in stock.

Think of a campaign as the manager that connects your products, workflows, and emails into one targeted restock strategy.

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Definition

A campaign defines:

• Which products or collections are included

• Which workflow runs when they’re restocked

• Whether the campaign is active or paused

You can run multiple campaigns at the same time, each with its own logic.

How campaigns work

1. A customer subscribes via the "Notify me" widget.

2. The product or variant is restocked

3. XFlow checks which campaign the product belongs to

4. The campaign triggers its assigned workflow

5. Emails are sent based on your workflow rules (timing, conditions, follow-ups).

In short: Campaign = scope + control, Workflow = logic + actions

Benefits of using campaigns

✅ Targeted messaging: Run different restock strategies for bestsellers, seasonal items, or limited drops.

✅ Better control: Pause, edit, or replace workflows without touching your widget or emails.

✅ Scales with your store: Start with one global campaign, then add product- or collection-specific campaigns as you grow.

✅ Cleaner reporting: Track performance by campaign instead of mixing all restock alerts together.

Best practices

• Start with one global campaign. Learn more: Global restock campaign

• Create separate campaigns only when products need different workflows. Learn more: Advanced restock campaign

• Avoid overlapping scopes unless you intentionally manage priority.

Related articles

Create and launch a Restock campaignTest an email campaignManage campaignsCampaigns: FAQs

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