# What are campaigns

![image](https://docs-assets.foxecom.app/xflow-app/4%20(1)_2IpNEi6V.jpg)

**Campaigns** are the control layer that decides **who gets notified, when, and with which workflow** when a product is back in stock.

Think of a campaign as the *manager* that connects your products, workflows, and emails into one targeted restock strategy.

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## Definition

A campaign defines:

* **Which products or collections** are included
* **Which workflow** runs when they’re restocked
* Whether the campaign is **active or paused**

You can run multiple campaigns at the same time, each with its own logic.

## How campaigns work

<Hint type="info">

1. A customer subscribes via the ["Notify me" widget](https://docs.foxecom.com/xflow-app/notify-me-widget/customize-notify-me-form-and-messages).
2. The product or variant is restocked
3. XFlow checks which **campaign** the product belongs to
4. The campaign triggers its assigned **workflow**
5. Emails are sent based on your workflow rules (timing, conditions, follow-ups).

</Hint>

> In short: **Campaign = scope + control**, **Workflow = logic + actions**

## Benefits of using campaigns

✅ **Targeted messaging**: Run different restock strategies for bestsellers, seasonal items, or limited drops.

✅ **Better control:** Pause, edit, or replace workflows without touching your widget or emails.

✅ **Scales with your store:** Start with one global campaign, then add product- or collection-specific campaigns as you grow.

✅ **Cleaner reporting:** Track performance by campaign instead of mixing all restock alerts together.

## Best practices

* Start with **one global campaign.** *Learn more:* [Global restock campaign](https://docs.foxecom.com/xflow-app/getting-started/quick-start-guide/global-restock-campaign)
* Create separate campaigns only when products need **different workflows.** *Learn more:* [Advanced restock campaign](https://docs.foxecom.com/xflow-app/getting-started/quick-start-guide/advanced-restock-campaign)
* Avoid overlapping scopes unless you intentionally manage priority.

## Related articles

<PageLink href="https://docs.foxecom.com/xflow-app/campaigns/create-and-launch-a-restock-campaign">Create and launch a Restock campaign</PageLink>

<PageLink href="https://docs.foxecom.com/xflow-app/campaigns/test-an-email-campaign">Test an email campaign</PageLink>

<PageLink href="https://docs.foxecom.com/xflow-app/campaigns/manage-campaigns">Manage campaigns</PageLink>

<PageLink href="https://docs.foxecom.com/xflow-app/campaigns/campaigns-faqs">Campaigns: FAQs</PageLink>