Back in stock with tiered response

Automatically tailor back-in-stock emails for VIP and non-VIP customers.

Before you begin

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About this template

When a product is back in stock, send different notifications based on customer status. VIP customers get a discount code, regular customers get a standard notification.

Step-by-step guide to set up this template

1

Trigger – Product restock

The workflow starts when a product is restocked and becomes available again.

📝 Learn more about triggers: Understanding workflow triggers

2

Condition – Customer criterias: Total spent

Set the condition to Total spent → Greater than → a number to check whether the customer qualifies as a high-spending (VIP) customer.

📝 Learn more about conditions: Workflow condition: Customer criteria

3

Action – Create discount code

In True path, create a unique VIP discount code for customers who meet the high-spending criteria.

📝 Learn more about actions: Understanding workflow actions

4

Action – Send email

After creating the discount code, send a VIP back-in-stock email to the customer that includes the discount code.

1. Enter the email subject.

2. Select the VIP email template that you have prepared in advance.

If you don’t have an email template yet, check out Create an email template

Read more about the variables you can use in email: Available variables in email templates

5

Action – Send email

In False path, send a standard back-in-stock email to customers who don’t meet the VIP spending criteria.

Nice work! Your VIP customers will now get a little extra love when products are restocked.

🌟 Pro Tip:

• Choose a clear spending threshold to define who qualifies as a VIP.

• Use unique discount codes to avoid sharing and better track performance.

• Highlight exclusivity in your VIP email (e.g. “VIP-only offer”) to increase urgency.

• Keep the standard email simple to avoid over-discounting non-VIP customers.

Common use cases

The Back in stock with tiered response workflow template is commonly used when:

• You want to reward high-spending customers with exclusive perks.

• You want to increase conversion when popular products are back in stock.

• You want to segment customers automatically based on their lifetime value.

• You want to offer discounts only to VIPs, while keeping margins healthy.

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