Product recommedations

A guide to display and customize the recommended products list

A Product recommendations section displays an automatically-generated list of product recommendations. Displaying recommended products to customers makes it easier for them to discover new products, and can help to increase online store sales.

To learn more about the Recommendation logic and algorithm criteria, see Shopify Dev Docs.

How to add a Product recommendations section


  1. In the theme editor (Customize), open the template selector

  2. Select Products, then Default product

  3. On the left-side bar, add Product recommendations

  4. Make necessary changes > Save.

Section settings

Give the section a heading and adjust its size and alignment.

Control the design layout of the product card and its image aspect ratio. You can also show the product vendors information in the product cards.

Set the number of products to show (2-12 products) in the section and the number of products per row (2-8 products).

Adjust the gap between columns and rows.

You can also enable slider for this section (the number of products to show > the number of products per row).

Show pagination and/or navigation in the section. The navigation can be displayed Inside container/ Outside container/ Inline.

Control the mobile layout and enable swipe on mobile if needed.

Adjust the column gap and row gap on mobile view.

How to customize product recommendations

These recommendations that display on your product page can be customized using the Shopify Search & Discovery app.

Tailoring product recommendations across the customer's journey is a powerful way to help customers discover products.


  1. In the Shopify Search & Discovery app, click Product recommendations, and then click Add recommendations.

  2. Select a product that you want to customize product recommendations for.

  3. Select up to 10 Related products to recommend. Set the product to display only the custom recommendations or to display both custom recommendations and automatically generated recommendations.

  4. Click Save.

Track recommendations

The url property for each product in the products response contains URL parameters that builds a conversion funnel that can be tracked by using reports in Shopify. Similarly, the Liquid url property returned for product recommendations contains this tracking information as well.

After you've implemented product recommendations section, you can track how effective they are directly from the Analytics page in your Shopify admin. To learn more about product recommendation reports, refer to Product recommendation conversion over time.

If you want to remove the params tracking in URLs, kindly contact our support team, we will assist you 💃.

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