How the unsubscribe link works?

#What is an unsubscribe link?

An unsubscribe link is a clickable link included in your email that allows recipients to opt out of receiving future emails from you.

When a customer clicks this link, they are removed from a specific email list.

#Why is it important?

Including an unsubscribe link is essential for several reasons:

• Legal compliance (e.g., CAN-SPAM, GDPR, and other email regulations)
• Improved deliverability by reducing spam complaints
• Better sender reputation
• Respecting customer preferences
• Cleaner email lists with more engaged subscribers

Without an unsubscribe option, emails may be marked as spam, which can harm your domain reputation.

#How to add an unsubscribe link

#Open the email template builder

Go to the Email Template Builder, highlight the text you want to insert a link into, then click the icon in the text editor.

#Select the unsubscribe link

Select the Unsubscribe link (global) type, then click Update.

#You're all set - the unsubscribe link is now added ✨

The unsubscribe link will now appear in your email content.

Once saved, it will automatically generate a working unsubscribe link in the email footer when sent to customers.

#When customers use the unsubscribe link