How the unsubscribe link works?

See how the unsubscribe link works and how customers can easily opt out of emails.

What is an unsubscribe link?

An unsubscribe link is a clickable link included in your email that allows recipients to opt out of receiving future emails from you.

When a customer clicks this link, they are removed from a specific email list.

Why is it important?

Including an unsubscribe link is essential for several reasons:

• Legal compliance (e.g., CAN-SPAM, GDPR, and other email regulations)

• Improved deliverability by reducing spam complaints

• Better sender reputation

• Respecting customer preferences

• Cleaner email lists with more engaged subscribers

Without an unsubscribe option, emails may be marked as spam, which can harm your domain reputation.

How to add an unsubscribe link

1

Open the email template builder

Go to the Email Template Builder, highlight the text you want to insert a link into, then click the icon in the text editor.

2

Select the unsubscribe link

Select the Unsubscribe link (global) type, then click Update.

3

You're all set - the unsubscribe link is now added ✨

The unsubscribe link will now appear in your email content.

Once saved, it will automatically generate a working unsubscribe link in the email footer when sent to customers.

When customers use the unsubscribe link

When a customer clicks the unsubscribe link in your email:

• They are redirected to a success page.

• Their email address is automatically removed from the workflows.

• They will no longer receive that type of email.

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