# How the unsubscribe link works?

<figure><img src="/files/iyjHVpyrghnfF2grmmB7" alt=""><figcaption></figcaption></figure>

## What is an unsubscribe link?

An unsubscribe link is a clickable link included in your email that allows recipients to **opt out of receiving future emails** from you.

When a customer clicks this link, they are removed from a specific email list.

## Why is it important?

Including an unsubscribe link is essential for several reasons:

* Legal compliance (e.g., CAN-SPAM, GDPR, and other email regulations)
* Improved deliverability by reducing spam complaints
* Better sender reputation
* Respecting customer preferences
* Cleaner email lists with more engaged subscribers

Without an unsubscribe option, emails may be marked as spam, which can harm your domain reputation.

## How to add an unsubscribe link

{% stepper %}
{% step %}

### Open the email template builder

Go to the **Email Template Builder**, highlight the text you want to insert a link into, then click the <img src="/files/a3g1aXSfEAAxm22hArsv" alt="" data-size="line"> icon in the text editor.

<figure><img src="/files/HIkde3VJTcWClDHPRtaq" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### Select the unsubscribe link

Select the **Unsubscribe link (global)** type, then click Update.

<figure><img src="/files/JB0mBqrityTyEe14VobM" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

### You're all set - the unsubscribe link is now added ✨

The unsubscribe link will now appear in your email content.

Once saved, it will automatically generate a working unsubscribe link in the email footer when sent to customers.

<figure><img src="/files/Wxhg6p10n24et1rYpD9D" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

## When customers use the unsubscribe link

{% hint style="info" %}
When a customer clicks the unsubscribe link in your email:

* They are redirected to a success page.
* Their email address is automatically removed from the workflows.
* They will no longer receive that type of email.
  {% endhint %}

<figure><img src="/files/ZReZtZyLAFZKPW4kC5qA" alt=""><figcaption></figcaption></figure>

***

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