# UTM tags: What you need to know

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(63)_SLLRX2YS.jpg)

## What are UTM tags?

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(64)_cOHP6Pi9.jpg)

UTM (Urchin Tracking Module) tags are small pieces of text added to the end of a URL. They allow analytics tools to identify:

* Where the traffic comes from
* Which channel sent the visitor
* Which campaign generated the click

When a customer clicks a link in your back-in-stock email, UTM tags pass tracking data to your analytics platform.

Here is what a UTM link looks like:

```
https://yourstore.com/products/example-product?utm_source=xflow&utm_medium=email&utm_campaign=back-in-stock
```

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Structure breakdown:

* **Base URL:**\
  `https://yourstore.com/products/example-product`
* **UTM Parameters:**\
  `?utm_source=xflow&utm_medium=email&utm_campaign=back-in-stock`

Each parameter is separated by `&`, and they help track where the traffic comes from and which campaign generated the click.

</Hint>

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After enabling UTM Tags in XFlow, you can **view performance data** inside your **Analytics Platform** (such as [Google Analytics](https://developers.google.com/analytics/devguides/collection/ga4)).

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## UTM tags included in XFlow

#### utm\_source: Identifies where the traffic comes from

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⭐ Example:

```
utm_source = XFlow
```

This tells analytics that the visit originated from XFlow app.

</Hint>

#### utm\_medium: Defines the marketing channel

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⭐ Example:

```
utm_medium = email
```

This helps you group all email traffic together in analytics reports.

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#### utm\_campaign: Tracks the specific campaign or automation

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In XFlow, this is a dynamic variable. You can choose:

* Email name
* Email name + campaign name

This allows you to distinguish performance between different back-in-stock emails or campaigns.

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## How to use UTM tags in XFlow

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🌟 Steps:

1. Go to **XFlow → Email templates**
2. Navigate **Email settings → UTM tracking**

* Set your preferred values for:
  * utm\_source
  * utm\_medium
  * utm\_campaign (dynamic variable)

3. Click **Save**

</Hint>

![image](https://docs-assets.foxecom.app/xflow-app/XFlow%20docs%20screenshot%20(65)_b5yEFxXH.jpg)

## Common use cases

Merchants use UTM tracking in back-in-stock emails to:

* Measure revenue generated from restock notifications
* Compare the performance between different products
* Track which campaigns drive the most conversions
* Analyze email performance inside Google Analytics
* Separate XFlow traffic from other marketing channels

### Best practices

* Keep naming consistent across campaigns
* Use lowercase for clean reporting
* Avoid spaces (use hyphens instead)
* Do not manually edit UTM parameters in individual links
* Regularly check analytics to measure restock email performance