# UTM tags: What you need to know

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## What are UTM tags?

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UTM (Urchin Tracking Module) tags are small pieces of text added to the end of a URL. They allow analytics tools to identify:

* Where the traffic comes from
* Which channel sent the visitor
* Which campaign generated the click

When a customer clicks a link in your back-in-stock email, UTM tags pass tracking data to your analytics platform.

Here is what a UTM link looks like:

```
https://yourstore.com/products/example-product?utm_source=xflow&utm_medium=email&utm_campaign=back-in-stock
```

{% hint style="info" %}
Structure breakdown:

* **Base URL:**\
  `https://yourstore.com/products/example-product`
* **UTM Parameters:**\
  `?utm_source=xflow&utm_medium=email&utm_campaign=back-in-stock`

Each parameter is separated by `&`, and they help track where the traffic comes from and which campaign generated the click.
{% endhint %}

{% hint style="success" %}
After enabling UTM Tags in XFlow, you can **view performance data** inside your **Analytics Platform** (such as [Google Analytics](https://developers.google.com/analytics/devguides/collection/ga4)).
{% endhint %}

## UTM tags included in XFlow

#### utm\_source: Identifies where the traffic comes from

{% hint style="info" %}
⭐ Example:

```
utm_source = XFlow
```

This tells analytics that the visit originated from XFlow app.
{% endhint %}

#### utm\_medium: Defines the marketing channel

{% hint style="info" %}
⭐ Example:

```
utm_medium = email
```

This helps you group all email traffic together in analytics reports.
{% endhint %}

#### utm\_campaign: Tracks the specific campaign or automation

{% hint style="success" %}
In XFlow, this is a dynamic variable. You can choose:

* Email name
* Email name + campaign name

This allows you to distinguish performance between different back-in-stock emails or campaigns.
{% endhint %}

## How to use UTM tags in XFlow

{% hint style="success" %}
🌟 Steps:

1. Go to **XFlow → Email templates**
2. Navigate **Email settings → UTM tracking**

* Set your preferred values for:
  * utm\_source
  * utm\_medium
  * utm\_campaign (dynamic variable)

3. Click **Save**
   {% endhint %}

<figure><img src="/files/b5yEFxXHrtFO5XgifYb4" alt=""><figcaption></figcaption></figure>

## Common use cases

Merchants use UTM tracking in back-in-stock emails to:

* Measure revenue generated from restock notifications
* Compare the performance between different products
* Track which campaigns drive the most conversions
* Analyze email performance inside Google Analytics
* Separate XFlow traffic from other marketing channels

### Best practices

* Keep naming consistent across campaigns
* Use lowercase for clean reporting
* Avoid spaces (use hyphens instead)
* Do not manually edit UTM parameters in individual links
* Regularly check analytics to measure restock email performance

***

#### 📩 **Need help?**

We’re here to make your XFlow experience smooth and successful.\
Our support team is always ready to assist you—no matter how big or small your question is.

<a href="https://admin.shopify.com/apps/xflow?chat=true&#x26;utm_source=foxecom&#x26;utm_medium=help_center_xflow_utm_tags_what_you_need_to_know&#x26;utm_campaign=cta_button&#x26;utm_term=chat_now" class="button primary" data-icon="comment-lines">Chat now</a> <a href="mailto:contact@help.xflow.so" class="button secondary" data-icon="envelopes">Message us</a>


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