How to add 'Add to Calendar' Event to emails?

Add an “Add to calendar” link to your emails so customers don’t miss important events

What is an “Add to calendar” link

An “Add to calendar” link allows email recipients to instantly add an event (including date, time, location, and details) to their calendar platform, such as:

• Google calendar

• Apple calendar

• Outlook calendar

The link can either:

• Open a pre-filled Google Calendar event page, or

• Download a .ics file that works across most calendar applications.

Steps to add “add to calendar” to emails

1

Grab the calendar link

First, copy the calendar URL you want to share in your email. Here’s how you can get the link from different calendars:

🗓️ Google calender

First, create an event in Google Calendar, then click on the event you created and select Publish event.

Don’t forget to make the event public by going to Settings, selecting the event, and checking the Make available to public box.

In the pop-up window, click Copy next to Link to event.

📅 Apple/Outlook calendar

Create an event in your calendar, drag and drop it onto your desktop to generate a .ics file.

Go to Shopify > Content > Files, upload the .ics file, and copy the file link.

2

Add the calendar link to your email

Now, paste the link you copied into the link field of a button, image, or even hyperlink the text.

3

The event has been successfully added to your email! 🎉

Once you've added the link, don’t forget to hit Save and apply the changes.

Make sure to test your email to check if the calendar event is working properly!

Learn more: Preview and test your email

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