# Set up Shopify Automation when customers subscribe for Pop-up

Marketing automations let you send multi-channel communications, such as email, SMS, and push notifications to customers.

You can increase customer engagement and drive conversions by connecting with your customers across multiple platforms.

✅ To set up automation for customers subscribing to the Pop-up feature, set the **trigger as FoxKit Sales Boost's New subscribers** instead of Shopify's.

![image](https://docs-assets.foxecom.app/foxkit-app/image_wezxfSIo.png)

Learn more about [Marketing automation in Shopify Help Center](https://help.shopify.com/manual/promoting-marketing/create-marketing/create-marketing-automations).