# Set up Shopify Automation when customers subscribe for Pop-up

Marketing automations let you send multi-channel communications, such as email, SMS, and push notifications to customers.

You can increase customer engagement and drive conversions by connecting with your customers across multiple platforms.

:white\_check\_mark: To set up automation for customers subscribing to the Pop-up feature, set the **trigger as FoxKit Sales Boost's New subscribers** instead of Shopify's.

<figure><img src="/files/wezxfSIorTnQWk4FtaYT" alt=""><figcaption></figcaption></figure>

Learn more about [Marketing automation in Shopify Help Center](https://help.shopify.com/manual/promoting-marketing/create-marketing/create-marketing-automations).

<figure><img src="/files/FWbzBePW6CWTNRAQqEf2" alt=""><figcaption><p><a href="https://apps.shopify.com/xflow?utm_source=foxecom&#x26;utm_medium=help_center_foxkit_set_up_shopify_automation&#x26;utm_campaign=anchor_text&#x26;utm_term=install_xflow_back_in_stock_automation_free">Install XFlow Back In Stock Automation FREE</a></p></figcaption></figure>

<div data-full-width="false"><figure><img src="/files/jkhSO8a1h10VtA30rWGx" alt=""><figcaption><p><a href="https://foxecom.com/pages/affiliate?utm_source=foxecom&#x26;utm_medium=help_center_foxkit_set_up_shopify_automation_when_customers_subscribe&#x26;utm_campaign=anchor_text&#x26;utm_term=explore_foxecom_affiliate_program_perks_now">Explore FoxEcom Affiliate Program perks now</a> <span data-gb-custom-inline data-tag="emoji" data-code="2728">✨</span></p></figcaption></figure></div>


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