# How are Back-in-stock subscriptions and Subscribers list different? The Back-in-stock alerts in FoxKit app offers instant notifications for shoppers when items are available and ready for purchase again. 🔔 You can also utilize this feature to capture shoppers' purchase intent and build your email list. ## Back-in-stock subscriptions **Back-in-stock subscriptions are customers who sign up for the back-in-stock (BIS) form** shown on your out-of-stock products. ![image](https://docs-assets.foxecom.app/foxkit-app/image_N8b5Dhpl.png) Data collected via the BIS form can be saved in your Shopify customers list and/ or FoxKit subscriptions list. To find this setting, go to [**Back-in-stock** > **Form settings**](https://docs.foxecom.com/foxkit-app/upsells/back-in-stock-alerts#form-settings). ![image](https://docs-assets.foxecom.app/foxkit-app/image_yNbRuRzX.png) If you activate email notifications for BIS (emails to be sent automatically when the product is re-stocked), **data collection to be saved in FoxKit subscriptions list is required**. 📬 Learn more about BIS email notifications: [Email settings](https://docs.foxecom.com/foxkit-app/upsells/back-in-stock-alerts#email-settings) ## FoxKit Subscribers list Data of customers who **subscribe to your newsletter** ✉️ will be stored in FoxKit > **Subscribers**. ![image](https://docs-assets.foxecom.app/foxkit-app/image_iblKuJTD.png) You will also find subscribers of FoxKit's [Pop-up](https://docs.foxecom.com/foxkit-app/sales-boosting/pop-up) and [Lucky wheel](https://docs.foxecom.com/foxkit-app/sales-boosting/lucky-wheel) there (if the feature's data collection is set as FoxKit subscribers list ✅) .