Foxify App
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Create a 404 page

3 min read

What is Shopify 404 page?

The 404 page displays when a customer tries to visit a link to your site that doesn't exist, such as a product page for a product that you deleted from your store.

An example of allbirds.com's 404 page

How to create a 404 page in Foxify

Select the page type

From the Foxify dashboard, click Create page and choose the type of page as 404.

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Select how you want to start

  • Start from template → Choose from professional, ready-made layouts. Learn more: Templates
  • Build from scratch → Start with a blank canvas and customize every detail.

Publish a 404 page

Once you finish designing:

  1. Click Publish to push your new 404 template live.
  2. Publishing will replace your current theme's content in Shopify.
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You need to enable Foxify Theme Helper in your Theme App embeds so Foxify can work with your Shopify theme.

⭐ Want to publish your page to a draft theme instead of live?

Unpublish Foxify 404 template

Inside the page editor, hit Unpublish in the top-right corner, and the theme's original 404 template will be restored.

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Best practices ✅

  • Keep your message clear and helpful: Use friendly language that reassures customers — instead of a cold “Page Not Found,” try something like “Oops! We couldn’t find that page — but here’s where you can go next.”
  • Optimize for mobile devices: Always preview your page on mobile screens in Foxify. Most visitors may access your store on their phones, so ensure the page looks clean and loads quickly.

FAQs

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