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Get your page ready for a sale event

3 min read

A sale page needs more than a discount to convert — it needs urgency that feels real and reassurance that keeps it from feeling pushy. Here's a checklist to prep your page before a flash sale, holiday event, or promo goes live.

Sections that create urgency

Countdown timer

Set a hard deadline for your sale. Use a Fixed timer for a specific end date/time, or an Evergreen timer that resets on a rolling basis for recurring promotions. Turn on Hide on end so it disappears automatically once time's up.

Source: Foxify demo - Launching: Sport Flash

Marquee banner

A scrolling announcement strip is an easy way to make sure visitors don't miss the sale, wherever they land. Add up to 10 rotating messages (e.g., "30% OFF SITEWIDE", "FREE SHIPPING THIS WEEKEND"), each optionally linked. Learn more: Marquee text.

Source: Foxify demo - BFCM: Electronic

Stock messaging

"Only 3 left" is more persuasive than a generic timer alone. On product pages, use Foxify's built-in Inventory Status extension to show real, live in-stock/low-stock/incoming messages tied to your Shopify inventory — no extra app needed. On other pages, a fixed Text element with your own copy works fine.

Sale badges

A visible "% OFF" or "SALE" badge on product images helps deals stand out in a grid. This works for products with a Compare-at price set — the badge calculates its discount from the gap between Compare-at price and Price. See Shopify's Setting sale prices for products.

Source: Foxify demo - Xmas: Clothing

Don't stack too many urgency elements at once (e.g., a countdown, a marquee, and multiple stock warnings all above the fold) — it can read as pressure tactics rather than a genuine deal. Pick 2–3 that fit the page, and keep at least one trust signal (guarantee, secure checkout badge, or testimonial) visible alongside them. See Design a page that builds trust.

FAQs

Fixed timer or Evergreen timer — which should I use?
Use a Fixed timer for a one-time sale with a real end date. Use an Evergreen timer if you're running an ongoing or recurring promotion and want each visitor to see a fresh countdown.

Do I need to install anything to use Inventory Status?
No — it's a built-in Foxify extension. Just enable it from App extensions in your Foxify dashboard, then add its widget inside the Product Details element on your product page.

Should I remove these elements after the sale ends?
Yes. Enable Hide on end for the Countdown Timer so it disappears automatically, and remember to also update or remove your Marquee message and sale badges once the promotion is over.

Countdown timer

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