Build your store pages
Build a landing page
4 min read
About us page — Wild Fork Foods
Beauty — Luxy Hair
Choose the structure for your goal
A sale, promo, or launch
Drive urgency and on purchase decision
Your brand story (About us)
Build trust and connection, not urgency
A Contact us page
Make it easy to reach you
An FAQ page
Answer common questions before they're asked
For a sale, promo, or launch
- Lead with one clear offer
Pair a full-width Image or Slideshow with a Heading and Button. State the offer directly — save the general brand story for your About Us page. - Add urgency, if it's time-bound
A Countdown Timer or Marquee Text reinforces that the offer won't last. Skip this if the offer isn't actually time-limited — a stale countdown hurts more than it helps. - Feature the specific product
Add a Product details element and choose Select product in its settings to feature that one item. This is a fixed product on purpose — unlike a Product page template, this page is built around a single item. - Back it up with social proof
Add Testimonials or Press to reassure visitors arriving from an ad or email that the offer — and your store — is legitimate. - Repeat the call to action
Add a second Button near the bottom of the page — don't make an interested visitor scroll back up to act.
For your brand story (About us)
- Open with your mission, not a sale
Pair an Image or Video with a Heading that captures why your brand exists — no discount code or countdown here. - Tell your story in sections
Alternate Image and Paragraph elements — origin story, values, how products are made — so it reads as a story, not a wall of text. - Reinforce credibility
Add Press or Testimonials — media mentions and customer voices do more for trust here than they would as a sales tactic. - Point somewhere, gently
Close with a Button to shop your collection, or a Newsletter Subscribe Form — a soft next step, not a hard sell.
For a Contact us page
- Say how you can help, briefly
A short Heading and one line of Text is enough — visitors here want to reach you fast, not read marketing copy. - Add the Contact Form
Add the Contact form element so visitors can message you directly from the page, without needing to open their email client. - List other ways to reach you
Use List Items with Icons for phone, email, and address, and Social Links for your other channels — some visitors will always prefer these over a form. - Show your location, if you have one
Add a Google map element if you have a physical store or showroom. Skip this section entirely if you're online-only.
For an FAQ page
- Group question by topic
Use a Heading per topic — Shipping, Returns, Sizing, Payment — instead of one long undifferentiated list. - Make each question expandable
Use Collapsible content (or Tabs for a smaller set of topics) so visitors expand only what they need instead of scrolling past everything else. - Leave a door open for what's not covered
Close with a Button linking to your Contact Us page, or embed the Contact form directly — some questions won't be on the list.
FAQs
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