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Build a landing page

4 min read

A landing page is a standalone page built for one specific goal — a sale, a product launch, telling your brand's story, and more. See how real stores use Foxify to build one. Browse these examples for inspiration on layout, section choices, and visual style.

About us page — Wild Fork Foods

Beauty — Luxy Hair

Choose the structure for your goal

A sale, promo, or launch
Drive urgency and on purchase decision
Your brand story (About us)
Build trust and connection, not urgency
A Contact us page
Make it easy to reach you
An FAQ page
Answer common questions before they're asked

For a sale, promo, or launch

Not a strict template — a starting point you can adapt to your campaign.

  1. Lead with one clear offer
    Pair a full-width Image or Slideshow with a Heading and Button. State the offer directly — save the general brand story for your About Us page.
  2. Add urgency, if it's time-bound
    Countdown Timer or Marquee Text reinforces that the offer won't last. Skip this if the offer isn't actually time-limited — a stale countdown hurts more than it helps.
  3. Feature the specific product
    Add a Product details element and choose Select product in its settings to feature that one item. This is a fixed product on purpose — unlike a Product page template, this page is built around a single item.
  4. Back it up with social proof
    Add Testimonials or Press to reassure visitors arriving from an ad or email that the offer — and your store — is legitimate.
  5. Repeat the call to action
    Add a second Button near the bottom of the page — don't make an interested visitor scroll back up to act.

For your brand story (About us)

Not a strict template — a starting point you can adapt to your brand.

  1. Open with your mission, not a sale
    Pair an Image or Video with a Heading that captures why your brand exists — no discount code or countdown here.
  2. Tell your story in sections
    Alternate Image and Paragraph elements — origin story, values, how products are made — so it reads as a story, not a wall of text.
  3. Reinforce credibility
    Add Press or Testimonials — media mentions and customer voices do more for trust here than they would as a sales tactic.
  4. Point somewhere, gently
    Close with a Button to shop your collection, or a Newsletter Subscribe Form — a soft next step, not a hard sell.

For a Contact us page

Not a strict template — a starting point you can adapt to how your store handles support.

  1. Say how you can help, briefly
    A short Heading and one line of Text is enough — visitors here want to reach you fast, not read marketing copy.
  2. Add the Contact Form
    Add the Contact form element so visitors can message you directly from the page, without needing to open their email client.
  3. List other ways to reach you
    Use List Items with Icons for phone, email, and address, and Social Links for your other channels — some visitors will always prefer these over a form.
  4. Show your location, if you have one
    Add a Google map element if you have a physical store or showroom. Skip this section entirely if you're online-only.

For an FAQ page

Not a strict template — a starting point you can adapt to the questions your store actually gets.

  1. Group question by topic
    Use a Heading per topic — Shipping, Returns, Sizing, Payment — instead of one long undifferentiated list.
  2. Make each question expandable
    Use Collapsible content (or Tabs for a smaller set of topics) so visitors expand only what they need instead of scrolling past everything else.
  3. Leave a door open for what's not covered
    Close with a Button linking to your Contact Us page, or embed the Contact form directly — some questions won't be on the list.

FAQs

How is a landing page different from a Product page?
A Product page is a template applied across many products, so Product details should stay on preview only. A landing page is usually a one-off, so for a campaign you deliberately select a fixed product to feature.

Can I combine a couple of these goals on one page — like FAQ and Contact Us?
FAQ and Contact Us pair naturally since one leads into the other. Sales, brand story, and support content are usually better kept on separate pages so each one stays focused.

Do I have to follow any of these structures exactly?
No — all four are recommendations, not required layouts. Adapt or reorder sections based on your specific goal.

Create a page

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