Compared-at pricing not displaying in the storefront

If your Compare-at prices aren’t showing on your live store, here’s how to identify and fix the issue.

Ensure you have a discounted price set

The Compared-at Price is only displayed when there is a valid Sale Price or Discount set for the product. To confirm:

• Go to your product page in the admin panel.

• Set a Price and a Sale Price that is lower than the original price.

• The compared-at price will then show the difference between the sale price and original price.

Adjusting market settings for Compare-at prices

Shopify allows merchants to hide Compare-at prices for European Economic Area (EEA) customers, , due to compliance with legal directives.

To ensure that compare-at prices are visible to EEA customers, you can modify the default settings within the Markets section of your Shopify admin. Here’s how to do it:

Steps

1. From your Shopify admin, go to Settings and select Markets.

2. Click on Preferences.

3. Uncheck the box labeled Hide compare-at prices for European Economic Area (EEA) customers.

4. Hit Save to confirm the changes.

Note: If this option is enabled, Compare-at prices will not display for customers in that region.

👉 For more details, refer to the official Shopify article: European Price Indication Directive