# Compared-at pricing not displaying in the storefront

## Ensure you have a discounted price set

<figure><img src="https://1836495117-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOdebKCa6IK9qfbdvSKj0%2Fuploads%2FkNTk2xq4Zew0Vwd89NUJ%2Fimage.png?alt=media&#x26;token=f40b5b67-d743-4167-9d88-2163912a5d17" alt=""><figcaption></figcaption></figure>

The **Compared-at Price** is only displayed when there is a valid **Sale Price** or **Discount** set for the product. To confirm:

{% hint style="success" %}

* Go to your product page in the admin panel.
* Set a **Price** and a **Sale Price** that is lower than the original price.
* The compared-at price will then show the difference between the sale price and original price.
  {% endhint %}

## Adjusting market settings for Compare-at prices

Shopify allows merchants to hide Compare-at prices for European Economic Area (EEA) customers, , due to compliance with legal directives.

To ensure that **compare-at prices** are visible to EEA customers, you can modify the default settings within the **Markets** section of your Shopify admin. Here’s how to do it:

{% hint style="success" %}
Steps

1. From your Shopify admin, go to **Settings** and select **Markets**.
2. Click on **Preferences**.
3. Uncheck the box labeled **Hide compare-at prices for European Economic Area (EEA) customers**.
4. Hit **Save** to confirm the changes.
   {% endhint %}

**Note:** If this option is enabled, Compare-at prices will not display for customers in that region.

👉 For more details, refer to the official Shopify article: [European Price Indication Directive](https://help.shopify.com/en/manual/compliance/legal/pricing-indication-directive#use-the-compare-at-price-feature)