# Configure your email settings

Set up how XFlow sends, tracks, tests, and manages your notification emails, including sender details, UTM tracking, unsubscribe behavior, and email providers.

## Sender domain options

XFlow supports two sender domain options:

<Table widths="">
  | Use XFlow sender domain                                                        | Use your own sender domain                                                                                                                                                                                                                                                                                            |
  | ------------------------------------------------------------------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
  | Use the default XFlow email infrastructure with the `@mailer.xflow.so` domain. | Send notification emails using your own branded domain or subdomain.<br /><br />Using your own sender domain can help:<br />• Improve brand trust<br />• Improve inbox placement<br />• Create a more professional email experience<br />Your sender domain must be verified before XFlow can send emails through it. |
</Table>

<Hint type="warning">
  When using your own sender domain, XFlow requires DNS verification records to authenticate your domain and improve email deliverability.

  * **Required records:** DKIM records
  * **Recommended records:** AIL FROM records, DMARC record
</Hint>

<Hint type="info">
  * Using a custom sender domain does not affect your email template content.
  * You can update these settings anytime.

  *Check out these tips when choosing and using your sender email address:* [*Why emails go to the spam folder?*](https://docs.foxecom.com/xflow-app/email-templates/email-templates-faqs/why-emails-go-to-the-spam-folder)
</Hint>

**Sender profile settings:** Defines the email identity used to send notifications.

* **Sender email**: The email address used to send notification emails.
* **From name**: The sender name displayed to customers.
* **Reply to**: The email address used to receive customer replies.

## Test emails

Add email addresses used for testing email templates before sending them to customers.

* Enter one email address per line
* These emails can be selected when using the **Send test** feature

*Learn more:* [*Test an email campaign*](https://docs.foxecom.com/xflow-app/campaigns/test-an-email-campaign)

## UTM tracking

Configure UTM parameters to track email performance in analytics tools such as Google Analytics.

* **utm\_source:** Identify where the traffic comes from.
* **utm\_medium:** Specify the type of email.
* **utm\_campaign:** Choose **Email name** or **Email name + Campaign name**

*Learn more:* [*UTM tags: What you need to know*](https://docs.foxecom.com/xflow-app/email-templates/email-templates-faqs/utm-tags-what-you-need-to-know)

## Unsubscription option

Choose how the **Unsubscribe link** in your restock notification emails works:

* **Unsubscribe single product:** The customer is unsubscribed only from the product referenced in that email. They can still receive restock alerts for other products they subscribed to.
* **Unsubscribe all products (global):** The customer will stop receiving all restock alerts from your store.

When you switch the option, the change applies to all restock alert emails, including emails sent previously.

<Hint type="warning">
  In the email template, XFlow provides a single **Unsubscribe link**. The behavior of this link depends on which of the two options above is selected in **Email settings**. XFlow does not support separate unsubscribe link types in the email template.
</Hint>

Click **Customize** to personalize the global unsubscription page and match it with your store branding.

*Learn more:* [*How the unsubscribe link works?*](https://docs.foxecom.com/xflow-app/email-templates/email-templates-faqs/how-the-unsubscribe-link-works)

## Email providers

Add and manage the email provider used to send outbound notification emails.

Click **Add provider** to connect an email provider using the available **API/SMTP configuration**.

Once connected, XFlow can use the configured provider to send your restock emails.

| Field           | Description                                                                                 |
| --------------- | ------------------------------------------------------------------------------------------- |
| Status          | Set the provider as Active or Inactive. Only an active provider can be used to send emails. |
| Connection type | Choose how XFlow connects to your provider: API or SMTP.                                    |
| Provider        | Select the email service provider you want to connect, such as Brevo.                       |
| Sender email    | Enter the email address that will be used to send notification emails.                      |
| Webhook URL     | XFlow-generated webhook URL used to receive email events from the provider.                 |
| API key         | Enter the API key provided by your email service provider to authorize the connection.      |

## FAQs

<Expandable title="Can I use my own sender domain with XFlow?">
  Yes. You can use your own branded domain. Your domain must be verified before XFlow can send emails through it.

  **Note:** Custom sender domains are available on the **Growth plan and higher**.
</Expandable>

<Expandable title="What DNS records are required for a custom sender domain?">
  DKIM records are required for domain verification. MAIL FROM and DMARC records are also recommended to help improve email authentication and deliverability.
</Expandable>

<Expandable title="Can I change my sender settings later?">
  Yes. You can update your sender profile and domain settings at any time. Changing your sender domain does not affect your email template content.
</Expandable>

<Expandable title="How can I test an email before sending it to customers?">
  Add your test email addresses under **Test emails**. You can then select these addresses when using the **Send test** feature in the email editor.
</Expandable>

<Expandable title="What happens when I change the unsubscription option?">
  The new option applies to all restock alert emails, including those sent previously.
</Expandable>

<Expandable title="What is the difference between Single product and Global unsubscribe?">
  **Single product** unsubscribes the customer only from the product referenced in the email.

  **Global** unsubscribes the customer from all restock alerts from your store.
</Expandable>

<Expandable title="Can I customize the unsubscribe page?">
  Yes. Click **Customize** under the unsubscription settings to personalize the unsubscribe page and match it with your store branding.

  *Learn more:* [*How the unsubscribe link works?*](https://docs.foxecom.com/xflow-app/email-templates/email-templates-faqs/how-the-unsubscribe-link-works)
</Expandable>

<Expandable title="Why should I enable UTM tracking?">
  UTM tracking helps you identify traffic and performance from your notification emails in analytics tools such as Google Analytics.
</Expandable>

<Expandable title="Can I use my own email provider?">
  Yes. XFlow supports connecting an email provider through **API or SMTP**. Once configured and activated, XFlow can use that provider to send your notification emails.
</Expandable>