# Understanding H1 tags

<Hint type="info" title="Applies to:">
  All FoxEcom themes
</Hint>

## What is an H1 tag?

An **H1 tag** is the main heading of a page. It tells visitors and search engines what the page is about.

A clear H1 helps:

* **Visitors quickly understand** the page content.
* **Search engines** identify the page's main topic.

## How H1 tags work in FoxEcom themes

FoxEcom themes follow Shopify's SEO best practices when generating H1 tags.

* On the **homepage**, the store logo is usually used as the H1 by default.<br/>Even if SEO tools warn about a missing H1, it won’t harm your ranking. The logo acting as an H1 is a common approach and works well for homepage SEO.

<Hint type="info" title="Need help?">
  If your theme doesn't use the store logo as the homepage H1 and you'd like to use this approach, contact our theme support team <u>**(*happytohelp@foxecom.com*)**</u>. We'll review your theme and let you know whether it's possible.
</Hint>

![image](https://docs-assets.foxecom.app/hyper-theme/image_LQ1KWaSZ.png)

* On **product, collection, blog, and article pages**, Shopify automatically uses the page title as the H1.

In most cases, no additional setup is required.

## Do multiple H1 tags affect SEO?

Using multiple H1 tags on a page isn't necessarily an SEO issue. Modern search engines can understand pages with more than one H1 when they're used to structure the content logically.

However, it's still a good practice to use **one primary H1 that clearly describes the page's main topic**.

If your page contains multiple sections, make sure each additional H1 accurately introduces the content that follows.

## Customize H1 tags (Advanced)

If you need to customize how H1 tags are rendered, you can edit your theme's Liquid files.

<Hint type="warning">
  Some of the changes recommended in this guide involve **making direct changes to the theme code**.<br/>If you encounter difficulties with this, contact our FoxEcom theme support (<u>***happytohelp@foxecom.com***</u>) for more troubleshooting, customization, or functionality.
</Hint>

1. Go to **Online Store > Themes**.
2. Click **⋯ > Edit code**.
3. Open the relevant **`.liquid`** file in the **Snippets** folder.
4. Update the H1 markup as needed.

## Related articles

<PageLink href="https://help.shopify.com/en/manual/promoting-marketing/seo/seo-overview">
  Shopify SEO Overview
</PageLink>

<PageLink href="https://www.shopify.com/blog/seo-basics">
  Shopify Blogs: SEO basics Ecommerce Store Owners need to know
</PageLink>

<PageLink href="https://developers.google.com/style/headings">
  Google Headings and Titles
</PageLink>